Best Casino Link Building Companies for Effective SEO

8 min
Targets we’ve achieved:
Increased US Software Development Company's annually acquired clients by 400% *
Generated 50+ business opportunities for UK Architecture & Design Services Provider *
Reduced cost per lead by over 6X for Dutch Event Technology Company *
Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
Boosted conversion rate of Ukrainian IT Company by 53.6% *
Increased US Software Development Company's annually acquired clients by 400% *
Generated 50+ business opportunities for UK Architecture & Design Services Provider *
Reduced cost per lead by over 6X for Dutch Event Technology Company *
Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
Boosted conversion rate of Ukrainian IT Company by 53.6% *
Increased US Software Development Company's annually acquired clients by 400% *
Generated 50+ business opportunities for UK Architecture & Design Services Provider *
Reduced cost per lead by over 6X for Dutch Event Technology Company *
Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
Boosted conversion rate of Ukrainian IT Company by 53.6% *
Increased US Software Development Company's annually acquired clients by 400% *
Generated 50+ business opportunities for UK Architecture & Design Services Provider *
Reduced cost per lead by over 6X for Dutch Event Technology Company *
Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
Boosted conversion rate of Ukrainian IT Company by 53.6% *
Increased US Software Development Company's annually acquired clients by 400% *
Generated 50+ business opportunities for UK Architecture & Design Services Provider *
Reduced cost per lead by over 6X for Dutch Event Technology Company *
Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
Boosted conversion rate of Ukrainian IT Company by 53.6% *
Increased US Software Development Company's annually acquired clients by 400% *
Generated 50+ business opportunities for UK Architecture & Design Services Provider *
Reduced cost per lead by over 6X for Dutch Event Technology Company *
Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
Boosted conversion rate of Ukrainian IT Company by 53.6% *
Sergii Steshenko
CEO & Co-Founder @ Lengreo

If you’re running an online casino or gambling website, you know how challenging it can be to climb those search engine rankings. With strict industry guidelines and fierce competition, quality backlinks become even more critical. But let’s be honest – finding reliable link building companies specialized in the casino niche isn’t easy. To help you navigate this tricky area, we’ve rounded up some of the best casino link building companies that know exactly what they’re doing and can actually deliver real, sustainable results for your site.

1. Lengreo

1. Lengreo

At Lengreo, we focus on helping businesses in highly competitive niches improve their online presence through digital marketing strategies tailored to their industry. With experience working across complex and regulated markets, we’ve developed a strong understanding of the unique challenges faced by online casino and iGaming brands. Our approach is based on strategic planning, transparency, and adapting to ever-changing SEO landscapes.

Our team is made up of marketers, SEO specialists, content creators, and outreach experts who work closely with clients to understand their needs and goals. Rather than applying a one-size-fits-all solution, we aim to develop personalized link building strategies that reflect each client’s brand, target audience, and growth objectives. We pay close attention to compliance, ensuring that our work aligns with industry standards and search engine guidelines.

We’re also committed to staying up to date with search engine algorithm changes and shifts in user behavior, which allows us to create link building campaigns that are both effective and sustainable over time. For us, it’s about helping our clients build long-term authority in their space—not chasing quick wins.

 

Specialization:

  • Online casino and iGaming industries
  • High-competition niche SEO
  • Regulated market strategies
  • B2B and B2C link building
  • Multilingual outreach campaigns

 

Services:

  • Link building and backlink profile management
  • SEO strategy and technical audits
  • Competitor analysis and keyword research
  • Content development and optimization
  • Digital PR and outreach

 

Key Highlights:

  • In-house team with industry-specific experience
  • Focus on custom strategies, not templates
  • Strong attention to SEO compliance in regulated sectors
  • Emphasis on long-term results and quality backlinks
  • Collaborative approach with regular communication and reporting

 

Contact and Social Media Information:

Our cases
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2. NI Link Building

2. NI Link Building

NI Link Building provides link building services, specifically targeting casino and iGaming industries. The company conducts manual outreach to secure backlinks through content placement on websites accepting gambling-related topics. Their services cater to clients operating within restricted niches.

The process includes identifying suitable websites, arranging content placement, and acquiring backlinks based on predetermined client keywords. NI Link Building emphasizes manual methods and refrains from automated practices.

Their services are limited strictly to link building and backlink consultation. Clients contribute directly by setting campaign objectives and keyword preferences.

 

Key Highlights:

  • Manual outreach methods
  • Specializes in casino and gambling niches
  • Works with gambling-related publishers
  • Link building services only

 

Services:

  • Casino link building
  • Niche-specific backlink acquisition
  • Third-party content placements
  • Backlink profile consultation

 

Contact and Social Media Information:

  • Website: www.nilinkbuilding.com
  • Phone: 01702 910103
  • Address: 71-91 Aldwych, London WC2B 4HN
  • Linkedin: www.linkedin.com/company/niche-inbound

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    3. Linkatomic

    3. Linkatomic

    Linkatomic offers link-building services specifically tailored to casino and gambling websites. The company uses manual outreach to obtain backlinks from websites willing to feature gambling-related content. Their services target businesses within the online casino and gaming niche.

    Their casino link-building method involves selecting relevant websites, arranging content placement, and securing backlinks based on client-provided keywords. Linkatomic carries out this process manually, without relying on automation tools or software.

    Linkatomic’s services are limited strictly to link building and backlink management.

     

    Key Highlights:

    • Casino and gambling niche specialization
    • Uses manual outreach methods
    • Focus limited to backlink services

     

    Services:

    • Casino-specific backlink building
    • Manual outreach and content placement
    • Niche-focused link acquisition
    • Backlink planning and strategy

     

    Contact and Social Media Information:

    • Website: linkatomic.com
    • Phone: (+34) 91 993 06 78
    • Email: soporte@linkatomic.com
    • LinkedIn: www.linkedin.com/company/linkatomic
    • Twitter: x.com/seolinkatomic
    • Instagram: www.instagram.com/linkatomic
    4. AWISEE

    4. AWISEE

    AWISEE provides link-building services specifically for the iGaming and online casino sectors. The company acquires backlinks through manual outreach methods, placing content on websites accepting gambling-related topics.

    Their link-building process includes selecting relevant publishers, arranging content placement, and acquiring backlinks based on keywords specified by clients. The company explicitly avoids automated methods, focusing instead on manual processes.

    Services offered by AWISEE are limited to backlink acquisition and consulting. 

     

    Key Highlights:

    • Focus on casino and iGaming industries
    • Uses manual outreach processes
    • Offers customized backlink campaigns

     

    Services:

    • Casino and iGaming link-building
    • Content-based manual outreach
    • Backlink profile consultation and audits

     

    Contact and Social Media Information:

    • Website: www.awisee.com
    • Phone: +46735716250
    • Email: b2b@awisee.com
    • LinkedIn: www.linkedin.com/company/awisee
    • Twitter: x.com/awisee_
    5. Ignite iGaming

    5. Ignite iGaming

    Ignite iGaming is a digital marketing company based in the United Kingdom, specializing in link-building services specifically tailored to online casinos, gambling, and betting websites. The company primarily provides backlinks through manual outreach and content placements on websites relevant to the gambling industry.

    Their casino link-building process involves researching and identifying appropriate publishers, negotiating content placement agreements, and securing backlinks that align with client-selected keywords and market requirements.

    The company works primarily with clients targeting various international markets, offering campaign customization according to geographic location, language, and industry segment. Services offered by Ignite iGaming are solely focused on backlink acquisition and link-building strategy consultation within the gambling sector.

     

    Key Highlights:

    • UK-based company focused on gambling and casino sectors
    • Manual outreach and content placement method
    • Compliance-focused publisher selection

     

    Services:

    • Casino-specific backlink acquisition
    • Gambling niche content placements
    • International link-building campaigns

     

    Contact and Social Media Information:

    • Website: www.igniteigaming.com
    • Address: The Meydan Hotel, Business Center 1 – M Floor – Nad Al Sheba – Nad Al Sheba 1 – Dubai
    • Phone: +971 50 633 9508
    • Email: enquiries@igniteigaming.com
    6. SEO Assistance

    6. SEO Assistance

    SEO Assistance is a digital marketing agency headquartered in Sydney, Australia. The company provides a variety of SEO-related services, including specialized link-building services for businesses operating in the casino and gambling sectors. They primarily engage in manual outreach, securing backlinks through content placements on niche-relevant websites.

    Their casino link-building services involve identifying suitable publishers, arranging content production, and obtaining backlinks aligned with specific client objectives and keywords.

    The agency also offers broader SEO services outside the gambling niche, including general link-building, SEO audits, and keyword research. SEO Assistance serves an international client base, tailoring campaigns to individual business goals and target markets.

     

    Key Highlights:

    • Based in Sydney, Australia
    • Provides both general and casino-specific SEO services
    • Manual outreach-based link-building methods
    • Works with international markets

     

    Services:

    • Casino and gambling link-building services
    • General SEO and backlink services
    • SEO audits and analysis
    • Keyword research and strategy

     

    Contact and Social Media Information:

    • Website: www.seoassistance.net
    • LinkedIn: www.linkedin.com/company/seo-assistance
    • Facebook: www.facebook.com/people/SEO-Assistance/100076348144644
    • Instagram: www.instagram.com/googleseoassistance
    7. Juicify

    7. Juicify

    Juicify is a digital marketing agency with a focus on link-building services, including dedicated solutions for casino and gambling websites. The company operates internationally and provides manual link acquisition through outreach and content placements on websites that accept gambling-related material.

    Their casino link-building service is structured around building backlinks from niche-relevant sites, targeting specific keywords and geographies based on client input. Campaigns are customized to match the requirements of casino, betting, and iGaming platforms.

    Juicify also offers additional services such as content marketing, SEO audits, and technical SEO support. Their broader offerings are aimed at supporting overall visibility and search performance, but link building remains the core focus, especially for clients in the gambling sector.

     

    Key Highlights:

    • Focused link-building for casino and gambling sites
    • Manual outreach and content placement
    • International scope with niche targeting
    • Also provides SEO-related services

     

    Services:

    • Casino and gambling link-building
    • Content creation and outreach
    • SEO audits and on-page SEO
    • Technical SEO support

     

    Contact and Social Media Information:

    • Website: www.juicify.digital
    • Address: 18 Rutland Court, Rutland Str, High Wycombe
    • Phone: +447763036793
    • Email: hello@juicify.digital
    8. SERP Logic

    8. SERP Logic

    SERP Logic is a U.S.-based SEO agency that provides link-building services, including campaigns for casino and gambling websites. Their casino link-building process focuses on securing backlinks through manual outreach and content placement on websites that allow gambling-related topics.

    The company builds links based on client-defined keywords and target pages. They use websites with existing traffic and measurable domain metrics. All outreach and placement is handled manually.

    Aside from casino-specific work, SERP Logic offers other SEO services such as guest posting, managed SEO plans, and content production. Their services apply across various industries, with casino link-building offered as a niche service.

     

    Key Highlights:

    • U.S.-based SEO agency
    • Manual link-building for casino sites
    • Uses sites with existing traffic and domain metrics
    • Offers services across multiple industries

     

    Services:

    • Casino and gambling link-building
    • Guest post outreach
    • Managed SEO services
    • Content creation and placement

     

    Contact and Social Media Information:

    • Website: www.serplogic.com
    • Facebook: www.facebook.com/serplogic
    • Twitter: x.com/serplogic
    • Instagram: www.instagram.com/serp_logic
    9. SEO.Casino

    9. SEO.Casino

    SEO.Casino is an SEO and link-building agency that works exclusively with online casino and gambling websites. The company focuses on backlink acquisition through manual outreach, targeting publishers that accept gambling-related content.

    Their link-building process includes placing backlinks in articles and other formats based on client-provided keywords and URLs. All campaigns are carried out within the gambling niche. The agency does not offer services to businesses outside of this industry.

    In addition to link building, SEO.Casino provides related services such as technical SEO, on-site audits, and content creation. All services are designed specifically for the needs of casino operators, affiliates, and platforms in the iGaming space.

     

    Key Highlights:

    • Operates only in the gambling and casino niche
    • Manual backlink placement
    • Focused on iGaming operators and affiliates

     

    Services:

    • Casino and gambling link-building
    • Technical SEO and site audits
    • Gambling-related content creation

     

    Contact and Social Media Information:

    • Website: www.seo.casino
    • Address: 24 Lyatoshinskogo street, Kyiv, Ukraine, 02000
    • Phone: +39379992
    • Email: sales@seo.casino
    • LinkedIn: www.linkedin.com/company/seocasino
    10. iNet Ventures

    10. iNet Ventures

    iNet Ventures is a UK-based digital marketing agency offering SEO and link-building services, including dedicated solutions for the iGaming industry. Their work with casino and gambling websites focuses on building backlinks through manual outreach and placements on websites that allow gambling-related content.

    Their iGaming SEO service includes link acquisition tailored to online casinos, sportsbooks, and other gambling platforms. Backlinks are placed based on keyword targets and campaign requirements set by the client.

    In addition to casino link building, iNet Ventures offers services such as content creation, guest posting, and blogger outreach. These services are available across various industries, but the company maintains a specific offering for iGaming clients.

     

    Key Highlights:

    • Based in the United Kingdom
    • Manual outreach for gambling-related backlinks
    • Dedicated iGaming SEO service
    • Works with niche-specific publishers

     

    Services:

    • iGaming and casino link-building
    • Blogger outreach and guest posting
    • SEO content writing
    • General SEO services

     

    Contact and Social Media Information:

    • Website: www.inetventures.com
    • Address: iNet Ventures LTD, 4 Station Court, Girton Road, Cannock, Staffordshire, WS11 0EJ, England
    • Email: hello@inetventures.com
    • LinkedIn: www.linkedin.com/company/inet-ventures-ltd
    • Facebook: www.facebook.com/inetventures
    • Twitter: x.com/inetventuresltd
    • Instagram: www.instagram.com/inetventures
    11. Click Intelligence

    11. Click Intelligence

    Click Intelligence is a digital marketing agency based in Cheltenham, United Kingdom. The company offers a range of SEO services, including link-building campaigns tailored to the casino and gambling sector. Their casino link-building service is focused on acquiring backlinks through manual outreach and placements on websites that accept gambling-related content.

    Their process involves placing links within content based on client-provided keywords and URLs. The company offers options for different types of placements, including guest posts and niche edits. All backlink acquisition is handled manually, with a focus on relevance and domain authority.

    In addition to link building, Click Intelligence provides other SEO services such as technical audits, content writing, and PPC management. The casino link-building service is positioned as a distinct offering within their broader portfolio.

     

    Key Highlights:

    • Based in Cheltenham, UK
    • Manual link-building for casino and gambling sites
    • Offers multiple backlink placement types
    • Part of a wider SEO service offering

     

    Services:

    • Casino link-building (guest posts, niche edits)
    • Technical SEO audits
    • Content writing and optimization
    • PPC and digital strategy

     

    Contact and Social Media Information:

    • Website: www.clickintelligence.com
    • Address: Second and Third Floor, 4 Royal Crescent, Cheltenham, Gloucestershire, GL50 3DA, United Kingdom
    • Phone: 01242 383942
    • Email: hello@clickintelligence.co.uk
    • LinkedIn: www.linkedin.com/company/click-intelligence
    • Facebook: www.facebook.com/Click-Intelligence-Ltd-1167966826553082
    • Twitter: x.com/click_intel
    • Instagram: www.instagram.com/clickintelligence
    12. IGC

    12. IGC

    iGaming Content Services (IGC) is a Malta-based agency that provides link-building and outreach services specifically for the iGaming industry. The company works with operators, affiliates, and service providers in sectors such as online casinos, sportsbooks, and betting platforms.

    Their link-building approach focuses on manual outreach to secure backlinks from websites that accept gambling-related content. Campaigns are structured around client-defined keywords, regions, and target audiences. IGC works only within the iGaming space and does not offer services to businesses outside the gambling sector.

    In addition to link-building, IGC also offers related services such as multilingual content writing, on-site SEO support, and strategy consulting. All services are tailored to meet the specific needs of businesses operating in regulated gambling markets.

     

    Key Highlights:

    • Based in Malta
    • Exclusive focus on iGaming industry
    • Manual outreach for gambling-related backlinks
    • Offers multilingual and region-specific campaigns

     

    Services:

    • iGaming link-building and outreach
    • Gambling-focused content writing
    • On-site SEO consulting
    • Campaign strategy and planning

     

    Contact and Social Media Information:

    • Website: www.igc.services
    • LinkedIn: www.linkedin.com/company/igaming-content-services
    • Facebook: www.facebook.com/iGamingContentServices
    • Instagram: www.instagram.com/igc.content.services
    13. Rhino Rank

    13. Rhino Rank

    Rhino Rank is a link-building agency that provides services across multiple industries, including a dedicated offering for gambling and casino websites. The company is based in the United Kingdom and focuses on manual link acquisition through content placements on websites that accept gambling-related backlinks.

    Their gambling link-building service includes two primary options: curated links (niche edits) and guest posts. Clients can specify target URLs, keywords, and preferred metrics. Rhino Rank places emphasis on working only with websites that are open to gambling content and meet specific quality thresholds.

    The company operates on a productized service model, allowing clients to place orders directly without long-term contracts. All link placements are handled manually. Services are available to clients operating in gambling, casino, betting, and related sectors.

     

    Key Highlights:

    • Based in the United Kingdom
    • Offers niche edits and guest posts for gambling sites
    • Manual link placement only on gambling-friendly domains
    • No long-term contracts; productized service model

     

    Services:

    • Gambling and casino link-building
    • Guest post placements
    • Niche edits (curated links)
    • Domain and backlink metric filtering

     

    Contact and Social Media Information:

    • Website: www.rhinorank.io
    • Address: Rhino Rank, The Maltings, 59 Lythwood Road, Bayston Hill, Shrewsbury, SY3 0NA
    • Phone: 01743 387506
    • Email: hello@rhinorank.io
    • LinkedIn: www.linkedin.com/company/rhinorank
    • Facebook: www.facebook.com/rhinorankltd
    • Twitter: x.com/rhino_rank
    • Instagram: www.instagram.com/rhinorank_
    14. Outreach Monks

    14. Outreach Monks

    Outreach Monks is a link-building agency that provides services for various industries, including a specific offering for casino and gambling websites. The company offers backlink acquisition through manual outreach, with placements on websites that accept gambling-related content. It operates with a global client base and provides scalable link-building packages.

    The casino backlinks service includes guest post placements, where links are embedded within gambling-relevant content. Clients can define target URLs and keywords, and select from different link packages based on domain authority and volume. The company does not offer services outside of content-driven backlink acquisition.

    Outreach Monks works with publishers across different regions and niches. Their operations are focused on white-label link-building services for SEO agencies, affiliates, and businesses in the iGaming sector.

     

    Key Highlights:

    • Offers casino-specific link-building
    • Manual guest post outreach and placements
    • Package-based ordering system
    • Works with gambling-accepting publishers

     

    Services:

    • Casino and gambling link-building
    • Guest post placements
    • Link-building packages by domain authority
    • White-label backlink services

     

    Contact and Social Media Information:

    • Website: www.outreachmonks.com
    • Address: Monks Media, Fourth Floor, F-380, Phase 8B, Industrial Area, Mohali, Punjab, 160055, India
    • Phone: +1 (973) 536-0670
    • Email: orders@outreachmonks.com
    • Facebook: www.facebook.com/outreachmonks
    • Twitter: x.com/MonksOutreach
    15. UK Linkology

    15. UK Linkology

    UK Linkology is a UK-based link-building agency offering services for the iGaming and gambling sector. Their gambling-specific service includes link placements through guest posts and niche edits on websites that allow casino-related content.

    Clients can define anchor text, target URLs, and choose metrics such as domain authority. The agency uses manual outreach only and does not use automated link-building tools. Links are placed on websites with real traffic and relevant content.

    UK Linkology offers both fully managed campaigns and self-service options. The company supplies link samples and pre-approval options for clients who want more control over placements.

     

    Key Highlights:

    • UK-based agency
    • Manual outreach only
    • Guest posts and niche edits for gambling content
    • Pre-approval and sample link options available

     

    Services:

    • Gambling and iGaming link-building
    • Guest post placements
    • Niche edits (existing content links)
    • Managed and self-service link options

     

    Contact and Social Media Information:

    • Website: www.uklinkology.co.uk
    • Address:  UK Linkology, Sadler Bridge Studios, Bold Lane, Derby DE1 3NT.
    • Phone:  01332 742 516
    • Email: contact@uklinkology.co.uk
    • Facebook: www.facebook.com/uklinkology
    • Twitter:  x.com/uklinkology
    • Instagram: www.instagram.com/uklinkology

    Conclusion

    Finding the right link-building partner in the casino and gambling space isn’t just about getting backlinks—it’s about working with companies that understand the unique challenges of the industry. From strict content policies to ever-changing search engine rules, this niche isn’t like most others.

    The companies listed above each bring something different to the table. Some focus solely on iGaming, while others offer a broader range of SEO services with dedicated casino offerings. What they all have in common is experience working in a highly regulated and competitive market.

    If you’re running a casino site, whether as an operator, affiliate, or platform, choosing the right link-building company can make a real difference in how your site performs. Take the time to look at what each company offers, how they operate, and which one fits your goals. Quality backlinks take time and strategy—partnering with the right team is the first step.