Top Google Ads Agencies for SaaS Marketing Success

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    Targets we’ve achieved:
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    AI Summary
    Max Mykal
    Co-Founder @ Lengreo

      For SaaS companies, growth is never just about visibility — it’s about convincing the right users to sign up, stay engaged, and turn into long-term customers. Google Ads plays a unique role here because it reaches prospects at the exact moment they’re searching for solutions. But running effective campaigns for SaaS isn’t simple: ad budgets need to balance free trials, demos, and subscriptions while keeping customer acquisition costs under control.

      The agencies on this list specialize in translating those challenges into opportunities. They know how to craft ads that speak to technical buyers, optimize for long conversion paths, and scale campaigns across markets without sacrificing efficiency. Whether the goal is accelerating user acquisition, driving enterprise pipeline, or reducing churn with remarketing, these partners stand out as the go-to Google Ads experts for SaaS.

      1. LenGreo

      1. LenGreo

      At LenGreo, SaaS companies gain a partner that transforms Google Ads into a steady source of trials, demos, and subscriptions. We know that running ads for software isn’t about clicks — it’s about acquiring the right users at the right stage of the funnel, whether they’re comparing platforms, researching integrations, or ready to buy. Our strategies are designed to align tightly with SaaS revenue models, ensuring customer acquisition costs stay balanced against lifetime value.

      We don’t stop at ads. By combining Google Ads with SEO, demand generation, and conversion optimization, SaaS brands gain growth systems designed to scale globally. From niche B2B software providers to fast-moving SaaS startups, we specialize in delivering campaigns that create both rapid adoption and long-term loyalty.

       

      Specialization

      LenGreo creates Google Ads strategies tailored to SaaS, optimizing around the critical balance of CAC and LTV. The focus is on lowering acquisition costs while turning trials into subscriptions for predictable, recurring growth. Each campaign aligns with the SaaS funnel — from demo requests and free trials to retention — delivering sustainable, compounding results.

       

      Key Services

      • SaaS-focused Google Ads management
      • SEO & Answer Engine Optimization (AEO)
      • Paid social advertising
      • Demand generation & lead nurturing
      • Custom web development for SaaS platforms
      • Content creation & distribution

       

      Key Highlights

      • Deep experience in SaaS acquisition funnels
      • Strategies that optimize CAC and drive recurring revenue
      • Proven success scaling SaaS brands across global markets

       

      Key Achievements

      • Reduced SaaS acquisition costs by up to 90% through optimized trial and demo campaigns
      • Helped SaaS companies scale globally with sustainable, recurring revenue strategies

       

      Contacts:

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      Our cases
      SEO for BIM & VDC Services Provider
      SEO for BIM & VDC Services Provider
      PPC For Adult Content Platform
      PPC For Adult Content Platform
      Biological Age Blood Testing Kit
      Biological Age Blood Testing Kit
      2. Single Grain

      2. Single Grain

      Single Grain has earned a strong reputation among SaaS companies for turning Google Ads into a reliable acquisition engine. The agency understands that software growth depends on driving free trials and demos that convert into recurring subscriptions, and its campaigns are structured to maximize ROI across every stage of the funnel. By blending smart targeting with conversion-focused ad creative, Single Grain helps SaaS brands scale faster while keeping CAC in check.

      Beyond ads alone, the agency’s expertise spans paid social, SEO, and content, allowing campaigns to work seamlessly across multiple touchpoints. This makes Single Grain a trusted partner for SaaS businesses that need paid campaigns to support both rapid adoption and long-term growth.

       

      Key Services

      • Google Ads & PPC management
      • Paid social campaigns
      • SEO strategy & implementation
      • Content marketing & distribution
      • Conversion rate optimization
      • Growth consulting

       

      Key Highlights

      • Proven success with SaaS user acquisition campaigns
      • Focus on lowering CAC while scaling trial and demo signups
      • Experience across both startup and enterprise SaaS brands

       

      Contact Information

      • Website: singlegrain.com
      • Contact Email: hello@singlegrain.com
      • Phone Number: +1 800-701-0793
      • LinkedIn: linkedin.com/company/single-grain
      • Twitter: twitter.com/singlegrain
      • Instagram: instagram.com/singlegrain

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        3. Bay Leaf Digital

        3. Bay Leaf Digital

        Bay Leaf Digital is one of the few agencies built specifically around SaaS marketing, giving it unique insight into the challenges of paid acquisition in the subscription economy. Its Google Ads strategies are designed to not just drive traffic, but to convert that traffic into trials, demos, and paying users. With a focus on measurable ROI, the agency helps SaaS companies optimize their ad spend to generate steady growth.

        The team works closely with clients to align campaigns with business goals, whether that means targeting niche B2B buyers or scaling SaaS adoption across broader markets. This SaaS-first perspective makes Bay Leaf Digital a strong choice for software brands that want advertising tightly linked to revenue.

         

        Key Services

        • Google Ads & PPC campaign management
        • SEO & content strategy
        • Conversion rate optimization
        • Paid social advertising
        • Analytics & performance tracking

         

        Key Highlights

        • Exclusive focus on SaaS and subscription-based companies
        • Strong expertise in trial, demo, and subscription acquisition funnels
        • Track record of optimizing CAC and improving ad ROI

         

        Contact Information

        • Website: bayleafdigital.com
        • Contact Email: info@bayleafdigital.com
        • Phone Number: +1 866-200-9814
        • LinkedIn: linkedin.com/company/bay-leaf-digital
        • Twitter: twitter.com/bayleafdigital
        • Instagram: instagram.com/bayleafdigital
        4. NoGood

        4. NoGood

        NoGood positions itself as a growth partner for SaaS and startup companies that need rapid yet sustainable user acquisition. Its Google Ads campaigns are built with experimentation at the core, using constant iteration and data-driven insights to identify what converts and scale what works. This approach allows SaaS brands to generate qualified leads efficiently, while keeping CAC and LTV in balance.

        The agency’s experience spans both early-stage SaaS startups and larger enterprise solutions, giving it a unique perspective on how to structure campaigns for different stages of growth. By pairing paid search with complementary channels like social and content, NoGood ensures that SaaS companies see consistent performance across the funnel.

         

        Key Services

        • Google Ads & PPC management
        • Growth marketing strategy
        • Paid social campaigns
        • SEO & content development
        • Conversion optimization
        • Analytics & user acquisition consulting

         

        Key Highlights

        • Strong reputation for SaaS and startup growth
        • Iterative, data-driven approach to Google Ads
        • Focus on lowering CAC while scaling adoption

         

        Contact Information

        • Website: nogood.io
        • Contact Email: hello@nogood.io
        • Phone Number: +1 646-687-7978
        • LinkedIn: linkedin.com/company/nogood-marketing
        • Twitter: twitter.com/nogood
        • Instagram: instagram.com/nogood.io
        5. Refine Labs

        5. Refine Labs

        Refine Labs is widely recognized for redefining demand generation in the SaaS space, and its Google Ads campaigns reflect this philosophy. Rather than chasing short-term leads, the agency builds advertising strategies designed to generate qualified demand that sales teams can convert into pipeline and revenue. For SaaS companies, this means campaigns that go beyond clicks and trials to support sustainable ARR growth.

        The agency is particularly effective for B2B SaaS firms with complex sales cycles, as it emphasizes aligning paid campaigns with broader revenue operations. By integrating insights from marketing, sales, and customer success, Refine Labs ensures Google Ads play a central role in driving high-value outcomes.

         

        Key Services

        • Google Ads & PPC management
        • Demand generation strategy
        • Paid social campaigns
        • SEO & content support
        • Revenue operations consulting
        • Conversion optimization

         

        Key Highlights

        • Exclusive focus on SaaS and B2B growth companies
        • Known for aligning ad campaigns with pipeline and revenue
        • Emphasis on qualified demand, not just lead volume

         

        Contact Information

        • Website: refinelabs.com
        • Contact Email: info@refinelabs.com
        • Phone Number: +1 617-917-5810
        • LinkedIn: linkedin.com/company/refine-labs
        • Twitter: twitter.com/refinelabs
        • Instagram: instagram.com/refinelabs
        6. RevvGrowth

        6. RevvGrowth

        RevvGrowth partners exclusively with SaaS companies, helping them scale faster by aligning paid acquisition with the entire customer journey. Their Google Ads campaigns are carefully structured to capture trials and demos at the right stage of intent, ensuring that budgets are spent on users most likely to convert into paying customers. With a focus on optimizing CAC while boosting LTV, RevvGrowth provides SaaS brands with predictable growth engines.

        The agency’s approach extends beyond campaigns into lifecycle marketing, connecting Google Ads performance with retention and revenue outcomes. This makes RevvGrowth a strong fit for SaaS businesses looking to bridge short-term acquisition with long-term customer value.

         

        Key Services

        • Google Ads & PPC campaign management
        • Paid social & retargeting
        • Growth strategy & demand generation
        • Conversion optimization
        • Funnel and lifecycle consulting
        • Analytics & reporting

         

        Key Highlights

        • Exclusive focus on SaaS and subscription models
        • Proven ability to scale trial and demo acquisition campaigns
        • Combines paid acquisition with a lifecycle growth strategy

         

        Contact Information

        • Website: revvgrowth.com
        • Contact Email: hello@revvgrowth.com
        • Phone Number: +1 512-991-2151
        • LinkedIn: linkedin.com/company/revvgrowth
        • Twitter: twitter.com/revvgrowth
        • Instagram: instagram.com/revvgrowth
        7. SimpleTiger

        7. SimpleTiger

        SimpleTiger is a boutique agency specializing in SaaS marketing, with a strong emphasis on both PPC and SEO. Its Google Ads programs are designed to attract highly qualified traffic that converts into trials and subscriptions, giving SaaS companies a steady pipeline of engaged users. By combining performance-driven campaigns with smart creative, SimpleTiger helps software brands stand out in crowded search environments.

        The agency’s lean, focused structure makes it particularly appealing to small and mid-sized SaaS firms that need personalized service. With expertise spanning ad management, content, and CRO, SimpleTiger ensures every campaign is geared toward real SaaS growth.

         

        Key Services

        • Google Ads & PPC management
        • SEO strategy & implementation
        • Content marketing
        • Paid social advertising
        • Landing page optimization
        • Conversion tracking & analytics

         

        Key Highlights

        • SaaS-first agency with a strong PPC track record
        • Effective for startups and mid-sized SaaS companies
        • Integrated PPC + SEO approach for visibility and conversion

         

        Contact Information

        • Website: simpletiger.com
        • Contact Email: hello@simpletiger.com
        • Phone Number: +1 864-735-8183
        • LinkedIn: linkedin.com/company/simpletiger
        • Twitter: twitter.com/simpletiger
        • Instagram: instagram.com/simpletiger
        8. Powered By Search

        8. Powered By Search

        Powered By Search is a digital marketing agency with deep expertise in SaaS growth, known for using Google Ads to drive predictable and scalable demand. The agency designs campaigns that go beyond surface-level metrics, tying ad spend directly to SaaS KPIs like trial activations, demos, and recurring revenue.

        By combining paid search with retargeting, SEO, and content, Powered By Search ensures that SaaS buyers are engaged at every stage of their journey. Their experience with enterprise SaaS brands makes them a strong choice for companies aiming to scale quickly while keeping CAC under control.

         

        Key Services

        • Google Ads & PPC management
        • SEO & content strategy
        • Paid social & retargeting campaigns
        • Conversion rate optimization
        • Marketing analytics & reporting
        • Growth strategy consulting

         

        Key Highlights

        • SaaS-focused agency with proven results in enterprise growth
        • Specializes in aligning Google Ads with SaaS revenue models
        • Strong expertise in scaling demo and trial campaigns

         

        Contact Information

        • Website: poweredbysearch.com
        • Contact Email: info@poweredbysearch.com
        • Phone Number: +1 888-298-9994
        • LinkedIn: linkedin.com/company/poweredbysearch
        • Twitter: twitter.com/poweredbysearch
        • Instagram: instagram.com/poweredbysearch
        9. Velocity PPC

        9. Velocity PPC

        Velocity PPC specializes in paid advertising for B2B SaaS, managing campaigns designed to generate qualified leads and reduce acquisition costs. Their team focuses heavily on Google Ads, using precise targeting and smart bidding strategies to deliver consistent results in highly competitive markets.

        The agency has built a reputation for driving measurable improvements in CAC and conversion rates, making it a strong fit for SaaS brands with ambitious growth goals. With a streamlined focus on PPC, Velocity PPC offers specialized expertise that helps SaaS companies maximize ROI from every dollar spent.

         

        Key Services

        • Google Ads & PPC campaign management
        • Paid social advertising
        • Remarketing & display ads
        • Conversion tracking & optimization
        • Landing page development
        • Analytics & performance reporting

         

        Key Highlights

        • Strong specialization in SaaS and B2B PPC
        • Track record of lowering CAC for high-growth SaaS firms
        • Focused expertise with campaigns tailored to complex funnels

         

        Contact Information

        • Website: velocityppc.com
        • Contact Email: hello@velocityppc.com
        • Phone Number: +1 415-915-6540
        • LinkedIn: linkedin.com/company/velocityppc
        10. Kalungi

        10. Kalungi

        Kalungi takes a unique approach as a fractional CMO and full-stack marketing partner tailored specifically to SaaS companies. While not a traditional agency, their team runs Google Ads campaigns alongside broader marketing functions, helping SaaS brands accelerate go-to-market, generate trials, and build long-term demand. This makes Kalungi an ideal fit for early-stage SaaS firms that need both strategy and execution.

        By combining Google Ads expertise with brand positioning, content, and product marketing, Kalungi ensures that paid campaigns are integrated into the bigger picture of SaaS growth. Their hands-on, embedded style of partnership offers companies a scalable way to manage acquisition without the overhead of building an in-house team.

         

        Key Services

        • Google Ads & PPC campaign management
        • Fractional CMO services for SaaS
        • Brand strategy & positioning
        • SEO & content development
        • Demand generation
        • Marketing automation & analytics

         

        Key Highlights

        • Exclusive focus on SaaS companies
        • Combines paid acquisition with a go-to-market strategy
        • Strong partner for early-stage and scaling SaaS firms

         

        Contact Information

        • Website: kalungi.com
        • Contact Email: info@kalungi.com
        • Phone Number: +1 425-285-0849
        • LinkedIn: linkedin.com/company/kalungi
        11. KlientBoost

        11. KlientBoost

        KlientBoost is widely recognized for its performance-driven PPC campaigns and has extensive experience working with SaaS brands. Their Google Ads strategies are crafted to generate trials and demos while maintaining strict control over CAC, making them a reliable choice for SaaS companies looking to grow efficiently.

        What sets KlientBoost apart is their emphasis on conversion rate optimization, ensuring that ads, landing pages, and funnels work seamlessly together. For SaaS firms competing in crowded spaces, this integrated approach delivers both scale and profitability.

         

        Key Services

        • Google Ads & PPC management
        • Conversion rate optimization
        • Paid social campaigns
        • SEO & content strategy
        • Landing page design & testing
        • Display & remarketing campaigns

         

        Key Highlights

        • Extensive track record with SaaS campaigns
        • Strong focus on balancing CAC and LTV
        • Known for CRO expertise integrated with PPC

         

        Contact Information

        • Website: klientboost.com
        • Contact Email: hello@klientboost.com
        • Phone Number: +1 949-220-3212
        • LinkedIn: linkedin.com/company/klientboost
        • Twitter: twitter.com/klientboost
        • Instagram: instagram.com/klientboost

        Conclusion

        In the fast-moving SaaS market, growth is as much about timing as it is about visibility. Competing for attention means standing out at the very moment when potential customers are searching for solutions, and Google Ads provides that opportunity with unmatched precision. When managed strategically, it can transform from a cost center into one of the most reliable engines of predictable pipeline and revenue. What makes SaaS advertising unique is the balance between efficiency and scale. Campaigns must not only generate signups and interest, but also do so in a way that supports recurring revenue and long-term retention. This requires partners who understand how to adjust messaging, targeting, and bidding strategies to fit the dynamics of the software industry.

        The agencies highlighted above bring together deep PPC expertise with practical knowledge of SaaS growth challenges. By connecting paid search to broader go-to-market strategies, they help software brands capture market share, build authority, and scale with confidence. For SaaS leaders, choosing the right Google Ads partner isn’t just about filling the funnel — it’s about laying the groundwork for sustainable, market-leading growth.

        AI Summary