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Leicester’s Hidden Gems: AEO, GEO, and LLMO Experts Driving AI Search Wins

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    Targets we’ve achieved:
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    Increased US Software Development Company's annually acquired clients by 400% *
    Generated 50+ business opportunities for UK Architecture & Design Services Provider *
    Reduced cost per lead by over 6X for Dutch Event Technology Company *
    Reached out to 13,000 target prospects and generated 400 opportunities for Swiss Sports Tech Provider *
    Boosted conversion rate of Ukrainian IT Company by 53.6% *
    AI Summary
    Sergii Steshenko
    CEO & Co-Founder @ Lengreo

      You know that feeling when you’re knee-deep in a Google search, but suddenly ChatGPT or Perplexity spits out an answer that feels tailor-made? That’s the magic of AEO, GEO, and LLMO at work – optimizing for the AI engines that are quietly reshaping how we find stuff online. Here in Leicester, a city that’s always punched above its weight in tech and innovation, a handful of sharp agencies are leading the charge. They’re not just tweaking keywords anymore; they’re building brands that AI loves to reference. If you’re a local business owner wondering how to future-proof your online presence without the jargon overload, stick around. We’ve rounded up the standouts worth your time, based on what they’re actually delivering in this fast-moving space.

      1. Lengreo

      1. Lengreo

      We at Lengreo run our main operations out of Amsterdam and Kyiv, but we’re also working with folks in Leicester, putting together digital strategies that blend SEO with campaigns designed to pull in solid leads. We dive into things like keyword research and site audits, while also reaching out on platforms like LinkedIn to spark connections that hit the mark. It’s about balancing quick results, like boosting traffic for a biotech company, with longer-term plans to keep things steady, especially for B2B businesses in tricky markets.

      We also handle web development and paid ads, making sure a client’s online presence feels cohesive without any loose ends. We try to keep communication clear and integrate with our clients’ teams, which helps when working across borders – it cuts down on confusion. For Leicester companies in tech or services, we think our approach could be a good fit if you’re looking for something that grows without needing constant oversight.

       

      Key Highlights:

      • We operate from Amsterdam, Netherlands, and Kyiv, Ukraine.
      • We work with industries like SaaS, biotech, and cyber security.
      • Our co-founders, Sergii Steshenko and Max Mykal, lead the team.
      • We focus on B2B lead generation alongside SEO efforts.

       

      Services:

      • SEO, including local tweaks and link building.
      • Paid ads on Meta and LinkedIn.
      • Lead generation through email and cold calling.
      • Website development for eCommerce and portfolios.
      • Content and social media planning.

       

      Contacts:

      • clutch logo
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      Our cases
      SEO for BIM & VDC Services Provider
      SEO for BIM & VDC Services Provider
      PPC For Adult Content Platform
      PPC For Adult Content Platform
      Biological Age Blood Testing Kit
      Biological Age Blood Testing Kit
      2. Anicca Digital

      2. Anicca Digital

      Anicca Digital operates out of Leicester, where the team focuses on adapting digital strategies to the ways AI is changing online search. They handle everything from classic SEO tweaks to more forward-looking approaches that get websites noticed by tools like ChatGPT or Google’s AI summaries. It’s interesting how they blend old-school keyword work with newer tricks, like feeding content into AI training sets or tracking how often a brand pops up in those generated answers. Over the years, they’ve built a setup that lets them create and scale content quickly, which seems handy for businesses dealing with lots of product pages or shifting user questions.

      What stands out is their take on measuring success in this space, not just through traffic numbers but by peeking into how AI pulls and cites information. They use scripts and tools to keep an eye on mentions, which helps clients adjust without guessing. It’s a practical side of things that feels grounded in the day-to-day grind of digital marketing, especially as search keeps evolving faster than most folks can keep up.

       

      Key Highlights:

      • Based in Leicester since 2007, with a focus on eCommerce and digital brands.
      • Combines SEO expertise with AI-specific methods like retrieval-augmented generation.
      • Runs free webinars and training sessions on trends in search and AI.
      • Uses proprietary tools for content generation and performance tracking.

       

      Services:

      • Content incorporation into AI training datasets.
      • Brand presence monitoring via APIs and Python scripts.
      • Optimization for user prompts and natural language queries.
      • Scalable AI-optimized content creation for sites.

       

      Contacts:

      • Website: anicca.co.uk
      • Phone: 0116 254 7224
      • Address: 1 Abbey Gate, Leicester, LE4 0AA
      • Email: enquiries@anicca.co.uk
      • Facebook: www.facebook.com/aniccadigital
      • Twitter: x.com/aniccadigital
      • Linkedin: www.linkedin.com/company/anicca-digital
      • Instagram: www.instagram.com/anicca_digital

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        3. Metronyx

        3. Metronyx

        Metronyx works with a strong focus on Leicester, helping local businesses get their websites ready for both traditional search engines and newer AI-driven platforms like ChatGPT and Claude. Their team, led by founder Arielle Phoenix, combines technical know-how with AI strategies to make sure content is clear for algorithms while still clicking with real people. They dive into things like site structure and local search tweaks, aiming to boost visibility in Leicester’s competitive market without getting lost in overly complex tech talk.

        What’s interesting is how they blend practical steps, like fixing site speed or adding structured data, with forward-thinking moves to get brands cited in AI responses. They also keep an eye on how searches turn into actual sales, using tools like heatmaps to tweak layouts. It’s a hands-on approach that feels tailored to businesses trying to stand out in Leicester, whether they’re small startups or bigger players looking to stay sharp in a shifting digital world.

         

        Key Highlights:

        • Services for Leicester and East Midlands.
        • Led by Arielle Phoenix with over a decade in web development and SEO.
        • Focuses on combining human strategy with AI-driven automation.
        • Offers tailored SEO packages for startups and established businesses.

         

        Services:

        • AI SEO strategy for content visibility on AI platforms.
        • Technical SEO including site architecture and Core Web Vitals.
        • Local SEO for Leicester-focused map and directory rankings.
        • Entity-based optimization for AI summaries and knowledge panels.
        • Authority building through relevant backlinks.
        • Conversion optimization using behavioral insights and heatmaps.

         

        Contacts:

        • Website: metronyx.co.uk
        • Phone: +44 203 576 5895
        • Email: hello@metronyx.co.uk
        • Address: Kemp House, 124-128 City Road, London, EC1V 2NX
        4. BabyLoveGrowth

        4. BabyLoveGrowth

        BabyLoveGrowth runs a streamlined operation focused on getting brands noticed on platforms like Google, ChatGPT, and Perplexity, with a system that automates much of the heavy lifting. They work with businesses across many countries, including Leicester, crafting daily articles and content plans that fit how AI models pick up and cite information. Their approach is practical, leaning on tools like automated publishing to platforms like WordPress or Shopify, which saves time for businesses that don’t want to micromanage every post.

        They also tap into places like Reddit to boost brand mentions where AI might look for context, which is a bit of a clever side angle. The team keeps things moving with regular technical audits to catch issues like broken links or missing tags, making sure sites don’t get slowed down by small oversights. It’s the kind of setup that seems to work well for Leicester companies wanting to scale without drowning in manual tasks.

         

        Key Highlights:

        • Uses an automated system for content creation and publishing.
        • Integrates real-time research from platforms like Reddit and Quora.
        • Part of a backlink exchange network with vetted sites.

         

        Services:

        • Daily SEO and AI-optimized branded articles.
        • 30-day content plans tailored for AI citation.
        • Automated publishing to multiple CMS platforms.
        • Quality backlink building through client networks.
        • Technical GEO audits for site performance.
        • Reddit AI agent for brand visibility in conversations.

         

        Contacts:

        • Website: www.babylovegrowth.ai
        • Email: tilen@babylovegrowth.ai
        • Linkedin: www.linkedin.com/company/babylovegrowth
        • Twitter: x.com/babylovegrowth
        5. Digital Piloto

        5. Digital Piloto

        Digital Piloto handles digital marketing with a strong lean toward AI tools and generative search tweaks. They put effort into shaping content that shows up in responses from platforms like ChatGPT and Gemini, drawing on structured formats and natural phrasing to make sure information pulls through clearly. It’s the kind of work that starts with spotting user queries and ends with pages that AI can reference without much hassle, which feels like a nod to how searches are getting more conversational these days.

        Their process involves mixing human edits with AI-generated drafts, often kicking off ideas from folks like Amlan Maiti before refining everything for better flow and accuracy. While they’re rooted in India, the strategies they outline could apply anywhere, especially for businesses chasing visibility in global AI outputs. You can see how this setup might appeal to companies testing out content that needs to work across borders, keeping things precise without overdoing the tech side.

         

        Key Highlights:

        • Based in Kolkata, India, with a focus on AI-driven marketing.
        • Uses tools like ChatGPT and Gemini for content development.
        • Led by concepts from Amlan Maiti and team refinements.
        • Specializes in strategies for AI search visibility.

         

        Services:

        • GEO optimization for AI platforms like ChatGPT.
        • Content creation with structured and natural language.
        • SEO enhancements for AI-generated responses.
        • Digital marketing planning for brand mentions.

         

        Contacts:

        • Website: www.digitalpiloto.com
        • Email: info@digitalpiloto.com
        • Phone: +917003941041
        • Facebook: www.facebook.com/digitalpiloto
        • Twitter: x.com/DPilotoPvtLtd
        • Instagram: www.instagram.com/digitalpiloto
        • Linkedin: in.linkedin.com/company/digitalpiloto
        6. Keyweo

        6. Keyweo

        Keyweo operates from Barcelona but extends its digital marketing services to clients in Leicester and beyond, focusing on making websites more visible through answer engine optimization (AEO) and related strategies. They work on crafting content that answers user questions directly, using natural language and structured formats to fit how modern search tools like voice assistants and AI systems pull information. Their approach feels practical, leaning on clear writing and technical tweaks to help brands show up in places like Google’s featured snippets or ChatGPT responses.

        The team also blends AEO with traditional SEO and social media ads, aiming to cover all bases of online visibility. They emphasize things like FAQ pages and schema markup to make content easy for machines to read, which seems like a smart move as searches get more conversational. For Leicester businesses, their work could be a good fit for those wanting to tackle both local and AI-driven search without getting bogged down in overly technical details.

         

        Key Highlights:

        • Based in Barcelona with services reaching Leicester and other regions.
        • Specializes in AEO alongside SEO and social media advertising.
        • Uses natural language processing to align with user search habits.
        • Offers free pre-audits to assess website performance.

         

        Services:

        • Answer Engine Optimization (AEO) for voice and AI platforms.
        • SEO for traditional search engine rankings.
        • Social media ads on platforms like Facebook and LinkedIn.
        • Website creation and optimization for user intent.

         

        Contacts:

        • Website: www.keyweo.com
        • Email: partners@keyweo.com
        • Facebook: www.facebook.com/keyweobcn
        • Linkedin: www.linkedin.com/company/keyweo
        7. Digital Landscope

        7. Digital Landscope

        Digital Landscope runs its operations from Paisley, Scotland, but supports Leicester businesses with a focus on combining traditional SEO with answer engine optimization (AEO) and generative engine optimization (GEO). They treat AEO and GEO as essentially the same, aiming to make content clear and citable for AI tools like Google AI Overviews and ChatGPT. Their team tests strategies on their own site, aeoagency.co.uk, to figure out what gets content picked up by algorithms, which gives their work a hands-on, experimental vibe.

        They focus on practical steps like adding structured data and clear Q&A formats to help websites show up in AI-generated answers. It’s interesting how they stress building trust with bylines and citations, making sure content feels reliable to both users and machines. For Leicester companies, their approach could work well for those wanting to stay visible as search habits shift toward quick, direct answers.

         

        Key Highlights:

        • Headquartered in Paisley, Scotland, serving Leicester and beyond.
        • Treats AEO and GEO as interchangeable for AI visibility.
        • Runs experiments through aeoagency.co.uk to refine strategies.
        • Emphasizes credibility through authorship and structured content.

         

        Services:

        • AEO and GEO for AI and voice search visibility.
        • SEO for traditional search engine performance.
        • Structured content creation with FAQs and schema markup.
        • Authority building through citations and consistent branding.

         

        Contacts:

        • Website: digital-landscope.com
        • Email: info@digital-landscope.com
        • Phone: (+44) 0141 465 5720
        • Address: 85 Neilston Rd, Paisley, Scotland, United Kingdom, PA2 6ES
        • LinkedIn: www.linkedin.com/company/digital-landscope
        8. Northern Digital Marketing

        8. Northern Digital Marketing

        Northern Digital Marketing, based in Newcastle upon Tyne, works with Leicester businesses to adapt their online presence for the evolving world of search, including answer engine optimization (AEO), generative engine optimization (GEO), and artificial intelligence optimization (AIO). Their team focuses on making content ready for both Google’s traditional results and AI-driven answers, using clear, concise formats that align with how people ask questions today. They seem to get that zero-click searches are becoming a big deal, so they prioritize content that builds brand recall even without a website visit.

        Their approach involves practical steps like fixing site speed, adding schema for FAQs, and creating answer-first content that AI can easily pull. What’s neat is how they track new metrics, like impressions in AI overviews, to keep strategies fresh. For Leicester companies, this could be a solid option for those looking to balance classic SEO with the newer demands of AI and voice search.

         

        Key Highlights:

        • Located in Newcastle upon Tyne, serving Leicester and other UK regions.
        • Integrates AEO, GEO, and AIO with traditional SEO.
        • Focuses on zero-click visibility and brand recall.
        • Uses data-driven insights to track AI and search performance.

         

        Services:

        • AEO for answer boxes and voice search results.
        • GEO for AI-generated summaries and citations.
        • SEO with technical fixes and content optimization.
        • Paid search and social advertising on Google and other platforms.
        • Content marketing with FAQs and structured formats.

         

        Contacts:

        • Website: northern-marketing.co.uk
        • Phone: 0191 743 2041
        • Email: peter@northern-marketing.co.uk
        • Address: Collingwood Buildings, 38 Collingwood Street, Newcastle Upon Tyne NE1 1JF
        • Twitter: x.com/NorthernDigi
        • Linkedin: www.linkedin.com/company/northern-digital-marketing
        • Facebook: www.facebook.com/northerndigimarketing

        Conclusion

        The digital landscape in Leicester is buzzing with companies like Keyweo, Digital Landscope, and Northern Digital Marketing, each tackling the shift toward AI-driven search in their own way. These agencies show how Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and related strategies are becoming key for businesses wanting to stay visible as search habits evolve. From crafting clear, question-focused content to tweaking technical details like schema markup, they’re helping local brands keep up with tools like ChatGPT and Google’s AI Overviews. For Leicester businesses, big or small, working with firms that get both traditional SEO and these newer approaches could be the edge needed to stand out in a crowded online space. It’s a practical reminder that staying relevant means adapting to how people – and machines – find answers today.

        AI Summary