If you own a SaaS — or Software as a Service — company, you understand that it involves more than just selling your software online. While this is undoubtedly a crucial aspect of the business, many daily challenges come with running a successful company. One significant challenge is attracting and gaining new customers. In the past, word of mouth might have been enough to ensure a steady stream of new clients. However, in today’s digital age, potential customers increasingly turn to the internet to find relevant services. Consequently, many SaaS companies are focusing on their websites to attract new clients online. Whether you operate exclusively online or provide physical services, the importance of your SaaS website cannot be overstated.
There are several strategies that company owners can use to drive traffic to their websites. Common methods include pay-per-click (PPC) ads, social media marketing, and search engine optimization (SEO). Each option has its pros and cons. For instance, PPC and social media marketing offer immediate results as you will start receiving website visitors as soon as your ad campaign begins.
However, these methods are costly and do not provide long-term benefits. Visitors will only continue to come to your site as long as you keep paying for ads. On the other hand, SEO generally takes a few months to show results. But with an investment in SEO, your website’s ranking in search results will improve, bringing in more organic traffic. Crucially, these rankings are maintained even if you decide to discontinue SEO services, ensuring a continuous flow of free traffic indefinitely.
From a long-term perspective, investing in SEO services is a much more sustainable and cost-effective strategy compared to spending large sums on PPC or social media ads month after month. Additionally, potential customers are more likely to trust your site when they find it organically through search results, rather than through paid advertisements.
The key question is, can SaaS companies actually attract new customers to their website and business using SEO services? The answer is a resounding yes! Below, we will demonstrate just how successful your company can be with an effective SEO strategy.
Search Demand for SaaS Companies
The above screenshot shows Google search data on the term ‘SaaS.’ As we can see, people search globally for the acronym SaaS 137,000 times a month on average. Approximately 137,000 of these searches occur in the United States, 87,000 in the United Kingdom, 74,000 in Japan, 35,000 in India, 24,000 in France, and 20,000 in Brazil. This demonstrates that there is a significant global interest in SaaS services, indicating a large potential audience for your SaaS business. Therefore, effective SEO can help you attract tens of thousands of visitors to your website every month!
Moreover, Google Trends data indicates a steady and consistent growth in the popularity of the search term ‘SaaS’ from 2004 to the present day worldwide. This trend shows that an increasing number of people are searching for SaaS services online each year. By hiring an SEO company to optimize your SaaS business in search results, you can secure a high return on investment (ROI) for years to come. This is particularly beneficial as PPC and social media ads become more expensive and competitive over time.
People Use Lots of Search Terms to Find SaaS Companies
It is vital to recognize that ‘SaaS’ is just one potential keyword, and there are numerous other search terms people might use when looking for a SaaS business. One critical aspect of SEO is keyword research, during which experts examine search queries and determine which pages need to be created on the website and optimized for keyword usage to attract maximum traffic. Here are just a few examples of search queries that people enter on Google when looking for SaaS companies:
- ‘SaaS company’ – 8,700 searches per month
- ‘SaaS meaning’ – 40,000 searches per month
- ‘What is SaaS’ – 22,000 searches per month
- ‘SaaS definition’ – 5,300 searches per month
The following screenshots show the average monthly search volume for a range of SaaS-related keywords. As you can see, there are hundreds of thousands of people searching for these terms every month, meaning that a well-optimized SaaS website can draw thousands of free visitors each month simply by ranking for these keywords on Google.
Local SEO for SaaS Companies
Local SEO techniques are crucial for ensuring that a website appears in local search results when users look for specific services nearby. For instance, if you search for ‘SaaS companies near me’ on Google, you will find websites of companies located in your vicinity. Local SEO is essential for businesses offering in-person services, including some SaaS companies. However, merely adding your website to Google My Business and Google Maps will not generate significant traffic. Only comprehensive search engine optimization of a website will lead to substantial results and improve your website’s ranking on search engines. These local techniques might not be as relevant if your company operates solely online.
What Does an SEO Company Do?
While SEO is undoubtedly a fantastic investment for SaaS companies, achieving great results requires extensive skill, hard work, and expertise. This is particularly true for SaaS websites. Google maintains high standards to ensure that only high-quality websites reach the top positions in search results.
Lengreo has been working with brands in various industries for many years, including SaaS companies. Our experts possess a wealth of experience in SEO for clients, including startups, real estate, medical clinics, e-commerce, and, of course, SaaS companies. We understand precisely what needs to be done to get your website to appear on the first page of Google. Here are just a few ways we can improve your SaaS company’s Google rankings:
- Arrange link placements on reputable SaaS online directories.
- Create SEO-optimized content to help your website rank for more keywords on Google.
- Optimize existing pages to ensure they comply with Google’s best practices and guidelines.
- Develop all necessary pages to help your website attract as much organic traffic as possible.
Effective search engine optimization can yield excellent results when undertaken properly and correctly by qualified experts. At Lengreo, we have an impressive SEO team with the expertise to help your website achieve outstanding results. Book a free discovery call today with our professional team to explore how we can use SEO to generate exceptional results for both your website and your company as a whole.
