If you manage a plumbing business, you know it’s not just about installing and maintaining water systems. While this is a critical part of the job, there are numerous business challenges to navigate daily. One significant challenge is attracting new customers. In the past, plumbers often relied on word of mouth to gain new clients. However, in today’s digital age, more potential customers turn to the internet to find plumbing services. As a result, many plumbers are now creating websites to reach new clients online.
There are several strategies a plumbing business owner can use to draw traffic to their website. Popular methods include social media marketing, pay-per-click (PPC) ads, and search engine optimisation (SEO). Each of these methods has its own set of advantages and disadvantages. For instance, PPC and social media marketing can yield immediate results as visitors start arriving as soon as the ad campaign begins.
However, these options can be expensive and do not provide long-term benefits. New visitors will only continue to come to your site as long as you keep paying for ads. On the other hand, SEO strategies generally take a few months to show results. But if you invest in SEO, your website’s ranking in search results will improve over time, bringing more organic traffic to the site. These improved rankings can persist even if you stop using SEO services in the future, meaning you can continue to receive free traffic indefinitely.
In the long run, investing in SEO services is a far more sustainable option compared to continuously paying large amounts for social media or PPC ads. Additionally, potential customers are more likely to trust and engage with websites they find organically through search results rather than through advertisements for plumbing services.
But the essential question is, can plumbers genuinely attract new customers to their websites and businesses using SEO? The answer is a resounding yes! Below, we will demonstrate how effective an SEO strategy can be in driving the success of your plumbing business.
Search Demand for Plumbing Services on Google
The above screenshot shows Google search data on the term ‘emergency plumber’. As we can see, the term is searched globally around 66,000 times a month on average. Specifically, 18,000 of these searches come from the United States, 6,400 in the United Kingdom, and 4,100 in Brazil. This high search volume indicates a significant number of potential customers looking for emergency plumbing services daily. Thus, effective SEO can help you attract thousands of visitors to your website every month.
By leveraging these insights and implementing robust SEO strategies, your plumbing business can significantly enhance its online visibility, attracting more potential customers and driving growth.
Google Trends also reflects a similar pattern. The above screenshot illustrates a steady increase in the interest for the search term ‘plumber’ over time. This indicates a growing number of people searching for plumbing services online each year. Therefore, investing in SEO to enhance your plumbing website’s visibility in search results is a wise decision. By doing so, you’ll be well-positioned to achieve a high return on investment (ROI) over the years, especially as the costs and competitiveness of social media and PPC advertising continue to rise.
Diverse Search Terms for Plumbing Services
It’s essential to recognize that ‘plumber’ and ‘plumbing services’ are just a few of the many keywords potential customers use to find plumbing assistance. Comprehensive keyword research is a crucial aspect of SEO, as it helps identify the specific terms and queries that users enter into search engines. This research guides the creation and optimization of website content to attract maximum traffic. Here are some common search queries people use when seeking plumbing services:
- ‘Emergency plumber near me’
- ’24-hour emergency plumber’
- ‘Local emergency plumber’
- ‘Plumber for a blocked drain’
- ‘Leaking tap repair’
- ‘Boiler repair services’
The screenshots below illustrate the average monthly search volumes for various plumbing-related keywords. As seen, millions of people search for these terms each month. By optimizing your plumbing website for these keywords, you can attract thousands of free visitors from search engines, significantly enhancing your online visibility and client base.
Mastering Local SEO for Plumbers
Local SEO is essential for businesses offering services in-person, such as plumbing. It ensures that your website appears to users searching for services within their locality. For instance, searching for ‘plumber near me’ on Google will display plumbing services available in the searcher’s area. However, merely adding your website to Google My Business and pinpointing your location on Google Maps won’t suffice to drive substantial traffic. Effective local SEO involves a comprehensive strategy to optimize your website, enhancing its visibility in local search results.
The Role of an SEO Company
While investing in SEO is highly beneficial for plumbers, achieving optimal results requires considerable expertise and dedication. Google maintains high standards to ensure only high-quality websites reach top positions in search results.
Lengreo, with extensive experience across various industries, including plumbing, understands the intricacies of effective SEO. Our experts have successfully optimized websites for real estate, startups, medical clinics, SaaS, e-commerce, and plumbing businesses. Here are some of the ways we can enhance your plumbing company’s Google rankings:
- Link Building: We arrange placements on reputable home maintenance and improvement websites and online directories of tradespeople.
- SEO-Optimized Content: We create high-quality content tailored to rank for a variety of relevant keywords.
- Page Optimization: We ensure your existing pages comply with Google’s best practices and guidelines.
- Comprehensive SEO Strategy: We develop and implement a complete SEO plan to maximize organic traffic to your site.
Effective SEO can yield remarkable results when executed correctly by qualified professionals. At Lengreo, our experienced SEO team is dedicated to helping your website achieve outstanding results. Contact us today to learn how we can leverage SEO to boost your website’s performance and grow your business.
Propel Your Plumbing Business with SEO
In the competitive plumbing industry, attracting new customers is crucial, especially in an era where many people rely on the internet to find services. SEO can revolutionize your plumbing business by increasing your online visibility, drawing in potential clients, and establishing your brand as an industry leader.
At Lengreo, we specialize in providing top-notch SEO services for plumbers. Our team understands the unique challenges and opportunities within the plumbing sector. We employ proven strategies and innovative techniques to enhance search engine rankings, drive more traffic, and expand your client base. Contact us today to discover how our SEO expertise can help your plumbing business thrive in the digital landscape.
