Operating a biotech business entails more than just developing groundbreaking solutions that advance scientific research and healthcare. It’s equally important to ensure that potential customers and partners can easily discover your innovations, and SEO plays a crucial role in this.
There are several strategies that biotech founders can utilize to attract visitors to their websites. Popular methods include pay-per-click (PPC) ads, social media marketing, and search engine optimisation (SEO). Each of these methods has its unique advantages and disadvantages. For instance, PPC and social media marketing offer immediate results, driving new visitors to your website as soon as your ad campaigns begin.
However, these methods are costly and do not provide lasting benefits. Website traffic will drop off as soon as you stop funding the ads. In contrast, search engine optimisation takes a few months to yield visible results. But with SEO, your website’s ranking in search engine results improves, bringing in more organic traffic. Importantly, these rankings are maintained even if you discontinue SEO services in the future, ensuring a steady flow of free traffic long after the initial investment.
In the long run, investing in SEO services proves to be a far more sustainable and cost-effective strategy compared to spending large amounts on PPC or social media advertising year after year. Additionally, users are more likely to trust your site when they find it organically in search results, rather than through paid advertisements.
Many biotech founders question whether SEO can truly attract high-quality leads to their websites and businesses. The answer is a resounding yes! Below, we will demonstrate the potential success your biotech business can achieve with a robust SEO strategy.
Sure, let’s rewrite this part based on the screenshots you provided, focusing on biotech companies.
Search Demand for Biotech Companies on Google
The above screenshot shows Google search data on the term ‘biotechnology.’ As we can see, people globally search for this phrase 40,000 times a month on average. Notably, 51,000 of these searches occur in India, 40,000 in the United States, 6,600 in Pakistan, 6,200 in the Philippines, 4,000 in the United Kingdom, and 4,000 in Canada. This demonstrates a significant global interest in biotechnology, indicating a large potential audience for biotech services. Therefore, effective SEO can help you attract thousands of visitors to your website every month.
Moreover, Google Trends data indicates a steady interest in the search term ‘biotechnology companies’ over the past five years. The consistent interest and occasional peaks highlight that an increasing number of people are searching for biotech companies online each year. By hiring an SEO company to optimize your biotech website for search engines, you can secure a high return on investment (ROI) for years to come. This is especially beneficial as PPC and social media ads become more expensive and competitive.
Certainly, let’s rewrite this part based on the screenshots you provided, focusing on biotech companies.
People Use Lots of Search Terms to Find Biotech Companies
It is important to be aware that ‘biotechnology’ and ‘biotech companies’ are only a couple of possible keywords, and there are countless other terms people might use when looking for biotech services. One critical part of SEO is keyword research, during which experts examine search queries and determine which pages need to be created on the website and optimized for keyword usage to draw maximum traffic. Here is just a small number of examples of search queries people enter on Google when they require biotech services:
- ‘What is biotechnology’ – 9,800 searches per month
- ‘Biotechnology definition’ – 3,700 searches per month
- ‘Santa Cruz biotechnology’ – 3,600 searches per month
- ‘Sana biotechnology’ – 3,300 searches per month
The screenshots below show the average monthly search volume for various biotech-related keywords. As you can see, there are significant numbers of people searching for these keywords every month, meaning that a well-optimized biotech website can attract thousands of free visitors each month just by ranking for these keywords on Google.
What Does an SEO Company Do?
While SEO is undeniably a great investment for biotech companies, achieving exceptional results requires extensive expertise, diligence, and skill. This is particularly true for websites that provide biotech services. Google maintains high standards to ensure that only high-quality websites reach the top positions in search results.
Lengreo has been collaborating with brands across various industries for many years. Our experts possess a wealth of experience in SEO for clients, including biotech, e-commerce, startups, real estate, and SaaS. We understand precisely what it takes to get your website to appear on the first page of Google. Here are just a few things we can do to improve your biotech company’s Google rankings:
- Arrange link placements on reputable biotech directories and websites.
- Create SEO-optimized content to help your website rank for more keywords on Google.
- Optimize existing pages to ensure they comply with Google’s best practices and guidelines.
- Develop all necessary pages to help your website attract as much organic traffic as possible.
Efficient search engine optimization can yield remarkable results if executed correctly by qualified experts. At Lengreo, we have a substantial SEO team with the expertise to help your website achieve outstanding results. Book a free discovery call with our professional team today to explore how we can leverage SEO to generate impressive results for both your website and your biotech business.
