INTRODUCTION
A premium tobacco store from Chicago had been investing into their website and SEO for years. However, during the 12 months before approaching us, the store experienced a steady decline in organic rankings and traffic.
The strategies that had previously worked stopped generating results, and the client reached a point where increasing revenue became an urgent priority. They needed a fast, effective turnaround, and that’s when they partnered with us.
CHALLENGE
The main challenge was reversing a long-term decline in visibility while maintaining the competitiveness of a very niche, highly regulated industry.
Key issues included:
- Hundreds of low-value or irrelevant pages indexed in Google, lowering overall quality signals.
- A full year of organic decline, requiring a complete rebuild of the site’s topical authority.
- Dependence on outdated SEO tactics, which were no longer moving the needle.
- Stagnating traffic and revenue, putting pressure on the business to restore growth quickly.
Our goal was clear: stop the decline immediately, rebuild authority, and increase the client’s revenue as quickly as possible.
CLIENT’S REVIEW
In two months, LenGreo's work has increased organic revenue by 27%, boosted overall traffic by 38%, and secured 14 high-quality backlinks. The team combines deep technical expertise with a clear focus on business outcomes. LenGreo delivers work on time and responds quickly to the client's questions.
Read the full review on ClutchOUR APPROACH
1. Category & Content Strategy Overhaul
We began by auditing the full site structure to identify:
Which pages were harming SEO performance
Which high-intent categories were missing
Which content gaps were preventing the site from ranking for key commercial terms
We then mapped out the most relevant category pages the store needed in order to compete within the niche and properly cover search intent. These pages became the foundation for rebuilding topical authority.
Next, we created high-relevance, search-intent-aligned content targeting the exact keywords and questions real buyers were searching for.
This alone brought substantial increases in organic traffic from high-value queries.
2. Multi-Language Expansion (EN → ES + CN)
Although the website originally existed only in English, we identified two major language communities in the U.S. that were heavily represented in this industry:
Spanish-speaking audiences
Chinese-speaking audiences
We implemented Spanish and Chinese translations across priority pages.
This opened entirely new traffic channels and greatly increased both organic visits and conversions from these communities.
3. Technical Cleanup & Indexation Control
To improve quality signals, we:
Removed / deindexed low-value pages
Consolidated overlapping content
Ensured clean internal linking
Improved crawlability and relevance across the site
This process helped restore trust from Google and laid the groundwork for strong growth.
