INTRODUCTION
A client approached us with an online platform that had limited pages to rank—just the homepage and a few branded pages. They had some branded traffic from other marketing activities but lacked pages targeting non-branded keywords, making it difficult to expand their organic reach.
PLAN
After assessing the situation, we quickly identified that time was of the essence. Instead of building a custom blog from scratch, which would have delayed results by at least a month, we opted for a fast and effective solution. We recommended installing WordPress in a subfolder of their website, allowing us to publish content rapidly without waiting for extensive development.
EXECUTION
Installed a minimalistic, free WordPress theme.Made a few tweaks to deliver a clean blog design, saving the client on unnecessary development and design costs.
Achieved a 100/100 PageSpeed score right from the start, avoiding additional time and budget on optimization efforts.
ALMOST TOO GOOD TO BE TRUE
Within days, we were able to start publishing content. The first articles went live on October 2, and in one month, we saw rapid results:
- 6000+ keywords tracked in Ahrefs
- 3500+ clicks/day in blog traffic
- 33200+ impressions/day
KEY TAKEAWAYS
What
worked:
- Speed and Efficiency: By avoiding months of unnecessary custom development and design, we saved the client valuable time and budget.
- Focused Strategy: Instead of chasing irrelevant optimizations or backlinks, we concentrated on getting the right content published quickly.
- Branded Traffic: Leveraging the client’s existing branded traffic helped us achieve these results without focusing on DR or backlinks.
What could have gone wrong:
- Overcomplicating the Process: We could have wasted time on optimizing the main CMS or building custom designs.
- Focusing on Backlinks Too Early: Starting with backlinks when there were no pages to rank, as the previous agency did, would have led to no results.
