Let’s be honest-SEO in 2025 is a whole different beast. If you’re still relying on the same keyword lists and link-building tactics from a few years ago, you’re already behind. The game has changed-and generative AI is leading the charge.
Whether it’s AI-crafted content that actually ranks or automated audits that spot what your team misses, UK-based SEO companies are using generative AI to work smarter and scale faster. But not all agencies are created equal. Some are all talk, others are genuinely reshaping the landscape.
In this guide, we’re cutting through the hype and spotlighting the SEO companies in the UK that are actually doing something different with AI-not just slapping ChatGPT into a workflow and calling it innovation.
Ready to see who’s leading the pack?
At Lengreo, we focus on helping B2B companies make smarter decisions across their digital strategy. We don’t just offer services and walk away – we work closely with clients to align with their growth goals and take an active role in shaping results. From early strategy sessions to running campaigns, our team stays involved in the details. We often integrate into a client’s existing team, especially when it comes to leading digital marketing efforts that need direction and accountability.
Our approach covers everything from lead generation and SEO to paid ads and content, but it always starts with understanding the business. We’re flexible in how we work – some projects are very hands-on, others more consultative – but the goal stays the same: create systems that generate qualified leads and support long-term growth. If it helps, we also meet in person across Central Europe and the UK to build stronger working relationships and streamline communication.
Key Highlights:
- Direct involvement in client growth strategies
- Offers in-person collaboration in Central Europe and UK
- Tailored B2B marketing based on client strengths
- Emphasis on lead quality over volume
- Transparent and consistent communication
Services:
- B2B digital marketing consulting
- Lead generation and appointment setting
- SEO strategy and execution
- Paid advertising management
- Content marketing and social media
- Demand generation
- Website development and optimization
Contact and Social Media Information:
Brainlabs started by recognizing a shift in how digital media changed the playing field for advertisers. Instead of relying on traditional influence and buying power, success in digital channels became more about understanding data, auctions, and platform mechanics. They built their approach around that reality and focused on developing teams who could navigate the complexity and drive meaningful performance.
Their growth has been steady, moving from a small group to a sizable organization over the years. But their emphasis remains on the idea of performance through understanding, not just scale. What they do sits at the intersection of media, data, and experimentation, often grounded in the idea that good strategy is about execution informed by deep insight, not guesswork.
Key Highlights:
- Built around a performance-focused philosophy
- Emphasize understanding digital platforms and data
- Large team grown over more than a decade
- Prioritize client outcomes like revenue and profit
- Global presence with long-term client relationships
Services:
- Paid media strategy and management
- Data and analytics
- Experimentation and testing
- SEO and content
- Creative and digital production
Contact Information:
- Website: www.brainlabsdigital.com
- LinkedIn: www.linkedin.com/company/brainlabs-digital
- Instagram: www.instagram.com/brainlabs
- Twitter: x.com/Brainlabs
- Address: 1 Old Street Yard EC1Y 8AF, London, UK
- Phone: +44 203 920 9767
Click Intelligence operates as a digital marketing agency with a strong focus on SEO and link building. They’ve built their presence with offices in Cheltenham and London, working with a mix of small businesses, in-house SEO teams, and other agencies. Their model leans on data-driven methods and customizable strategies, rather than one-size-fits-all approaches.
They handle everything from content production and audits to outreach and PPC. While they do offer white-label solutions, they also work directly with brands that need to strengthen their search visibility. The agency has been around since 2013 and has developed a flexible service structure that adapts to a range of business sizes and goals.
Key Highlights:
- Offices in both Cheltenham and London
- Offers white-label SEO services for agencies
- Custom SEO campaigns tailored to client needs
Services:
- Link building
- SEO audits
- Content creation
- Blogger outreach
- Paid search marketing
- White-label SEO solutions
Contact Information:
- Website: www.clickintelligence.co.uk
- E-mail: hello@clickintelligence.co.uk
- Facebook: www.facebook.com/clickseoservices
- Twitter: x.com/click_intel
- LinkedIn: www.linkedin.com/company/click-intelligence
- Instagram: www.instagram.com/clickintelligence
- Address: 20-22 Wenlock Road, London, England, N1 7GU
- Phone: 01242 312447
StudioHawk is an SEO-only company, founded in 2015, with operations in the UK, Australia, and the US. They stick to organic search exclusively and don’t offer broader digital marketing services. Their team works directly with clients on building long-term SEO campaigns, avoiding short-term tactics or paid media.
Their approach is described as ethical and hands-on, with in-house specialists leading each campaign. While their UK office is in London, they are part of a larger international network and have gained some attention in the media, though that doesn’t necessarily reflect on client outcomes.
Key Highlights:
- Dedicated solely to SEO
- UK office located in London
- In-house SEO specialists manage campaigns directly
- International footprint with teams in Australia and the US
Services:
- Technical SEO
- Keyword strategy
- On-page optimization
- SEO audits
Contact Information:
- Website: studiohawk.co.uk
- E-mail: contact@studiohawk.co.uk
- Facebook: www.facebook.com/studiohawkau
- LinkedIn: www.linkedin.com/company/studiohawk
- Instagram: www.instagram.com/studiohawkseo
- Address: 31 New Inn Yard, London, EC2A 3EY
- Phone: 020 3886 1913
EXPRE focuses on integrating AI into digital growth strategies. Their work revolves around building websites and search engine optimization systems that are powered by machine learning, designed to simplify workflows and reduce manual input. Rather than pushing businesses to constantly tweak and update their platforms, they lean into automation to do the heavy lifting behind the scenes.
Their team works across various content management systems and platforms, including WordPress and Magento. The approach they take centers on reducing the stress of tech management for business owners, allowing them to spend more time on core operations. Their use of AI isn’t treated as a buzzword, but more as a tool to remove inefficiencies in everyday marketing and technical processes.
Key Highlights:
- AI-based SEO and website development
- Focus on reducing manual digital workloads
- Supports multiple platforms including WordPress and Magento
- Emphasis on simplifying operations for growth
- Developed around automation and efficiency
Services:
- AI-driven SEO
- AI-powered website creation
- Automated digital marketing
- Platform integration and support
- Technical performance optimization
Contact Information:
- Website: www.expre.co.uk
- E-mail: info@expre.co.uk
- Facebook: www.facebook.com/exprecloud
- Twitter: x.com/exprecloud
- LinkedIn: www.linkedin.com/company/expre
- Instagram: www.instagram.com/exprecloud
- Address: Kingfisher House 21-23 Elmfield Road Bromley, Kent BR1 1LT
- Phone: +44 (0) 20 8068 0360
Bird operates as a digital marketing agency offering services across multiple channels. They approach brand growth with a mix of search engine work, paid ads, and social media efforts, generally centered around refining how a business presents itself online. Their strategies tend to focus on aligning brand messaging with targeted outreach across different web platforms.
Their team handles a range of campaign types, from organic search improvements to creative ad execution. They also appear to pay attention to the overall user journey, aiming to make the interaction between brand and audience more fluid. While their tone leans more traditional, their work cuts across both established and emerging digital practices.
Key Highlights:
- Covers multiple digital channels
- Works with organic, paid, and social media
- Uses data to guide campaign decisions
- Offers both strategic and execution support
Services:
- SEO
- Paid advertising
- Social media marketing
- Campaign management
- Digital strategy development
Contact Information:
- Website: bird.co.uk
- E-mail: london@bird.co.uk
- Facebook: www.facebook.com/BirdMarketingOfficial
- Twitter: x.com/Bird_Marketing
- LinkedIn: www.linkedin.com/company/bird-marketing
- Instagram: www.instagram.com/birdmarketing
- Address: 13 Austin Friars, London, EC2N 2HE, UK
- Phone: (+44) 208 338 1206
Found positions their team as specialists across various search platforms. Their core idea, called Everysearch™, reflects how they approach digital presence as something that stretches far beyond just Google. They build strategies that consider platforms like e-commerce sites, social apps, and even audio and video channels. It’s a broader interpretation of search that fits how people actually use the internet today.
They operate as part of a wider group of agencies under a parent company called Tomorrow. This setup gives them access to a wider pool of tools and services, including data science, influencer marketing, and AI platforms. Much of their work ties back to performance measurement, tech integration, and keeping pace with how digital environments are evolving.
Key Highlights:
- Developed a multi-platform approach to search
- Works across social, video, and e-commerce platforms
- Part of a larger agency network
- Includes data and AI-focused teams
- Combines creative, technical, and strategic roles
Services:
- Multi-platform SEO
- Paid media and digital performance strategy
- Data science and analytics
- AI integration through partner tools
- Influencer and creator marketing
Contact Information:
- Website: www.found.co.uk
- E-mail: info@found.co.uk
- Facebook: www.facebook.com/foundonline
- Twitter: x.com/found_online
- LinkedIn: www.linkedin.com/company/found.co.uk
- Instagram: www.instagram.com/foundonline
- Address: 77 Hatton Garden, London, EC1N 8JS
- Phone: 0207 653 6709
Blue Array blends agency and consultancy models, which they refer to as a “consulgency.” This setup is aimed at balancing strategic guidance with execution capacity. Since launching in 2015, they’ve focused largely on scalable SEO for larger brands and startups needing structured support.
Their team works closely with clients on detailed SEO roadmaps while still being able to scale services like an agency. This means their work covers both advisory and hands-on implementation, with an emphasis on long-term growth rather than rapid campaign cycles.
Key Highlights:
- Hybrid agency-consultancy approach (“consulgency”)
- Specialises in large-scale SEO projects
- Works with both startups and well-known brands
- UK-based with a centralised team structure
Services:
- Technical SEO
- On-site and off-site SEO
- SEO training and workshops
- Content audits and strategy
- Scalable SEO management
Contact Information:
- Website: www.bluearray.co.uk
- Email: hi@bluearray.co.uk
- Facebook: www.facebook.com/bluearray
- Twitter: x.com/bluearrayseo
- Address: The White Building 33 King’s Road Reading RG1 3AR
- Phone: 0800 0119 123
Passion Digital is a multi-service digital agency that integrates creativity with data to manage performance marketing across different channels. Their offering spans SEO, PPC, paid social, and analytics, with a goal of building brand visibility throughout the user journey.
Recently, they’ve moved into the area of Generative Engine Optimization (GEO), targeting visibility in AI-driven tools like ChatGPT and Perplexity. Their team works on both traditional and AI-focused SEO, recognizing that more searches now end without a click and adapting their strategies accordingly.
Key Highlights:
- Offers both creative and performance-based services
- Developed GEO to support AI-era search strategies
- Covers multiple digital marketing channels under one roof
- Adapts to changing user behavior in search environments
Services:
- Generative Engine Optimization (GEO)
- SEO and content strategy
- PPC and paid social
- Data and analytics
- Conversion rate optimization
Contact Information:
- Website: passion.digital
- E-mail: enquiries@passiondigital.co.uk
- Instagram: www.instagram.com/passion_digital
- Linkedin: www.linkedin.com/company/passion-digital
- Address: 4th Floor, Holborn Tower, WC1V 6PL, London
- Phone: 02034321360
Heavyweight Digital is focused on helping websites gain visibility within generative AI search tools. They work with businesses looking to be cited by AI platforms like ChatGPT and other AI-driven engines. Their approach involves reshaping website content to make it more accessible and relevant to generative models, which interpret and present information differently than traditional search engines.
Instead of using surface-level strategies, they aim to build what they describe as AI-friendly content formats. Their work focuses on making clients’ websites more authoritative from the perspective of large language models. This includes structuring data and content in a way that increases the chances of being referenced within AI chatbot responses.
Key Highlights:
- Specialises in GEO (Generative Engine Optimisation)
- Works on aligning content with AI chatbot citation patterns
Services:
- Generative engine optimisation (GEO)
- AI content structuring
- Technical site updates for AI indexing
- Strategy for generative search visibility
Contact Information:
- Website: heavyweightdigital.co.uk
- E-mail: hello@heavyweightdigital.co.uk
- Facebook: www.facebook.com/HeavyweightDigital
- LinkedIn: www.linkedin.com/company/heavyweight-digital-ltd
- Address: The Orangery, Lynderswood Court Lynderswood Lane, Chelmsford Essex, CM77 8JT
- Phone: 01245 206456
Nexa Growth focuses entirely on helping companies gain visibility across various generative AI search tools, from Google AI Overviews to ChatGPT and Bing Copilot. Their work revolves around optimising websites to meet the ranking logic of these newer systems, which differ from classic SEO rules.
They take into account not just content quality but also how well the site is structured and how authoritative it looks from an AI algorithm’s perspective. Their goal is to make sure businesses don’t just show up on old-school search engines, but are also being noticed and featured in AI-generated answers.
Key Highlights:
- Works across major AI search platforms
- Focus on visibility within AI-generated overviews and chatbot responses
- Emphasises trust and authority signals for AI rankings
Services:
- GEO (Generative Engine Optimisation)
- Content structure and format optimisation
- Authority-building strategies
- Multi-platform AI search targeting
Contact Information:
- Website: nexagrowth.co.uk
- E-mail: hello@nexagrowth.co.uk
- Address: 128, City Road, London EC1V 2NX, United Kingdom
- Phone: +44 7878 964339
12. Generate Leads Online (GLO)
Generate Leads Online offers a mix of SEO methods tailored for emerging search environments, combining generative engine optimisation with answer engine optimisation. Their work is designed for businesses trying to stay visible in AI-generated content and newer search experiences.
They structure content to be used by tools like ChatGPT and Google’s Search Generative Experience (SGE), aiming for both relevance and clarity. Their team works on making websites more compatible with how generative engines find and display information, while also aiming to increase the quality of incoming traffic.
Key Highlights:
- Offers blended GEO, AEO, and SGE support
- Covers both content creation and technical adjustments
Services:
- Generative Engine Optimisation (GEO)
- Answer Engine Optimisation (AEO)
- SGE content strategy
- AI-first content formatting
Contact Information:
- Website: generateleads.online
- E-mail: helpingyou@generateleads.online
- Facebook: www.facebook.com/helpingyouglo
- Twitter: x.com/helpingyouglo
- LinkedIn: www.linkedin.com/company/helpingyouglo
- Instagram: www.instagram.com/helpingyouglo
- Address: 50 Princes Street, Ipswich, Suffolk, IP1 1RJ, UK
- Phone: +44 (0) 1473 845688
Exposure Ninja takes a research-heavy approach to generative engine optimisation, having reportedly started testing strategies before AI search became mainstream. They treat GEO as part of a broader digital strategy, rather than an isolated service, folding it into wider SEO and content plans.
Their work focuses on keeping up with AI search changes and adapting strategies accordingly. The company aims to adjust client campaigns as AI tools evolve, rather than using static tactics. This includes staying on top of what kinds of content generative engines tend to use and cite.
Key Highlights:
- Early adopters of GEO testing
- Integrates GEO into wider marketing campaigns
- Focus on continuous updates as AI search evolves
Services:
- GEO integration within SEO strategies
- Content and citation optimisation
- SEO campaign management
- Technical and structural adjustments for AI search
Contact Information:
- Website: exposureninja.com
- E-mail: hello@exposureninja.com
- LinkedIn: uk.linkedin.com/company/exposure-ninja
- Twitter: x.com/exposureninja
- Facebook: www.facebook.com/ExposureNinja
- Instagram: www.instagram.com/exposureninja
- Address: Eagle House 163 City Road London ECV1 1NR
- Phone: +44 115 896 2348
Search Hog works on bridging the gap between traditional SEO and new AI-driven search experiences. They focus on helping websites appear in results provided by platforms like ChatGPT and Google AI Overviews. The approach includes working on content, technical fixes, and understanding what AI engines look for in trusted sources.
They bring together experience from multiple areas of SEO including PR, development, and writing. Their team structure is described as hands-on, preferring to work closely with clients rather than outsourcing work or following rigid templates.
Key Highlights:
- Focused on visibility in AI platforms like ChatGPT and Perplexity
- Emphasises client-specific strategies
Services:
- Generative Engine Optimisation (GEO)
- Website development and SEO integration
- Content creation tailored for AI tools
- Strategy development for AI-based visibility
Contact Information:
- Website: searchhog.co.uk
- E-mail: info@searchhog.co.uk
- Phone: 0 1637 838 164
The Digital Pine focuses on helping brands adapt to how search is changing with the rise of AI platforms. Their work centers on structuring content in a way that generative tools like ChatGPT, Google Gemini, Perplexity, and Claude can understand and reference. Rather than treating generative engine optimisation (GEO) as an experimental add-on, they treat it as a core offering, delivered through ongoing monthly services.
They aim to remove uncertainty from GEO by using consistent processes that target how large language models interpret and surface information. Their approach doesn’t revolve around keyword stuffing or traditional SEO mechanics, but instead emphasizes clarity, structure, and machine-readable signals that align with how AI engines generate responses.
Key Highlights:
- Works with generative platforms like Gemini, Claude, and ChatGPT
- Provides GEO as a structured, monthly service
- Emphasizes technical clarity and referenceability in content
- Focuses on adapting to the way AI engines surface answers
Services:
- Generative Engine Optimisation (GEO)
- Content structuring for AI recognition
- Ongoing monthly SEO for generative tools
- Strategy development for AI-driven search visibility
Contact Information:
- Website: thedigitalpine.co.uk
- E-mail: info@thedigitalpine.co.uk
- Facebook: www.facebook.com/digitalpine
- Instagram: www.instagram.com/digitalpine
- Address: Cardinal Point, Park Road, Rickmansworth, WD3 1RE
- Phone: 019 236 24628
Conclusion
The shift toward generative AI in SEO isn’t just a passing trend in the UK-it’s a sign of where things are headed. Companies here are starting to lean into AI not just for efficiency, but to rethink how strategy, content, and search visibility actually work in 2025. The ones doing it well aren’t trying to replace people with tools-they’re using AI to dig deeper, move faster, and make smarter decisions.
If you’re exploring which agency to work with, the differences can be subtle but important. Some focus heavily on automation, others are building hybrid models where AI supports human insight. What’s clear across the board is that SEO is no longer just about keywords and backlinks. It’s about adapting to a search landscape shaped by machine learning, user behavior shifts, and algorithm changes that now happen faster than ever.
Whether you’re already experimenting with AI-driven SEO or just trying to figure out where to start, the right partner will make a difference-not because they promise the most, but because they understand how the tech fits into your actual business goals. That’s where the value is.
