Top Companies Offering Metasearch Marketing for Hotels

In today’s competitive hospitality market, hotels need more than just a good website to attract guests. Metasearch marketing is one of the most effective ways to get your property in front of potential guests by comparing prices across different online platforms. If you’re a hotel owner or manager, finding the right company to help you with metasearch marketing can make all the difference. Let’s take a look at some of the leading players in this space, and how they can help your hotel stand out and drive more direct bookings.

1. Lengreo

At LenGreo, we offer specialized digital marketing services with a focus on metasearch marketing for hotels. Our team understands the competitive landscape of the hospitality industry and works closely with hotel clients to maximize their visibility on metasearch platforms. By leveraging our in-depth knowledge of metasearch engines like Google Hotel Ads, Trivago, and Kayak, we help hotels improve their direct bookings and enhance their online presence. Our tailored strategies ensure that your hotel appears at the top of search results, driving more qualified traffic and reducing dependency on third-party booking sites.

We provide a range of services designed to optimize metasearch marketing, including bid management, rate parity strategies, and campaign optimization. With a strong focus on ROI, we ensure that your marketing efforts on metasearch platforms are delivering the best possible results, from increasing visibility to boosting conversions. Our team also works with hotels to continuously refine and adapt their metasearch strategies, ensuring sustained growth and long-term success.

By combining metasearch marketing with our other digital marketing services, such as SEO, paid advertising, and lead generation, we offer a comprehensive solution to help your hotel attract more guests. Our results-driven approach ensures that every campaign is optimized to meet your specific business goals, delivering measurable results.

Specialisatie:

Metasearch marketing on platforms like Google Hotel Ads, Trivago, and Kayak
Bid management and rate parity strategies for hotel listings
Conversion rate optimization for metasearch traffic
Comprehensive digital marketing strategies for the hospitality industry

Services:

Metasearch Marketing Strategy (Google Hotel Ads, Trivago, Kayak)
B2B Digital Marketing Strategy & Consulting
SEO (Local, White Label, Content Strategy, Link Building)
Website Development (eCommerce, Business, Portfolio, Landing Pages)
Paid Ads (PPC, Meta Ads, LinkedIn Ads)
Lead Generation & Appointment Setting
Vraaggeneratie
Social Media & Content Marketing (LinkedIn, Meta, Blog Content)

Hoofdzaken

Expertise in metasearch marketing to boost hotel visibility and drive direct bookings
Customized strategies tailored to the hospitality industry
Proven track record of improving ROI and increasing conversions
Transparent communication and ongoing support to ensure long-term success
Data-driven approach to optimize campaigns for the best results

Contact- en sociale media-informatie:

Website: Lengreo
Contact Email: hallo@lengreo.com
Telefoonnummer: +31 686 147 566
LinkedIn: Lengreo
Twitter: @Lengreo
Instagram: @lengreo

Our cases

PPC For Adult Content Platform

Biological Age Blood Testing Kit

Cyber Security Company

2. D-EDGE

D-EDGE provides a platform for metasearch marketing for hotels, allowing hoteliers to connect their websites to multiple metasearch engines. This service enables hotels to display their direct rates and availability on major platforms like Google Hotel Ads, Kayak, and Trivago. The platform offers tools for managing campaigns, setting budgets, and monitoring performance to optimize results and reduce dependency on OTAs (Online Travel Agencies). With the MediaGenius feature, users can track campaign performance and adjust strategies in real time.

The service is designed to help hotels gain more visibility and direct bookings through metasearch engines, bypassing third-party distribution channels. It supports various business models, giving hotels the flexibility to choose between commission-based or agency-style solutions. D-EDGE also integrates with other hotel management systems, providing seamless updates of rates and availability to metasearch platforms.

Hoofdzaken

Connects hotels to major metasearch platforms like Google Hotel Ads, Trivago, and Kayak
Provides real-time campaign monitoring and performance analysis through MediaGenius
Offers flexible business models depending on the hotel’s digital expertise and internal resources
Helps reduce dependency on OTAs and lowers the cost per acquisition
Integrates with hotel management systems for seamless rate and availability updates

Diensten

Metasearch Marketing (Google Hotel Ads, Kayak, Trivago, Tripadvisor)
Bid Management and Optimization
Rate Parity Strategy
Campaign Monitoring and Reporting
Custom Digital Marketing Solutions

Contact- en sociale media-informatie

Website: www.d-edge.com
Linkedin: www.linkedin.com/company/d-edge-hospitality-solutions
Instagram: www.instagram.com/d_edge_hospitality
Twitter: x.com/D_EDGE_Hosp
Facebook: www.facebook.com/D.EDGE.Hospitality.Solutions

3. SiteMinder

SiteMinder offers a metasearch marketing service aimed at helping hotels manage and optimize their visibility across multiple metasearch platforms. Their Demand Plus solution connects hotels to major metasearch engines like Google Hotel Ads, TripAdvisor, and Trivago, allowing them to bid for visibility in front of potential guests. SiteMinder provides both managed and self-managed options, giving hotels control over their strategies or the option to rely on expert management.

Through Demand Plus, SiteMinder simplifies the bidding process, ensuring real-time accuracy of rates and availability while maximizing bookings. Hotels can track performance and bookings through an integrated dashboard. The platform uses a cost-per-completed stay model, meaning hotels only pay when a guest completes their booking, making it a more predictable and budget-friendly option compared to traditional models.

Hoofdzaken

Connects hotels to Google Hotel Ads, TripAdvisor, and Trivago
Offers both managed and self-managed metasearch marketing options
Simplifies bid management with real-time rate accuracy and performance tracking
Provides a cost-per-completed-stay model, which reduces the risk of unnecessary costs
Integrates seamlessly with SiteMinder’s platform for easy management across multiple properties

Diensten

Metasearch Marketing (Google Hotel Ads, TripAdvisor, Trivago)
Bid Management and Optimization
Real-Time Rate Integration
Performance Monitoring and Reporting
Booking Engine Integration

Contact- en sociale media-informatie

Website: www.siteminder.com
Phone: 1300-797-447
Address: Bond Store 3, 30 Windmill Street, Millers Point, NSW 2000 Australia
Facebook: www.facebook.com/siteminder1
Linkedin: www.linkedin.com/company/siteminder
Twitter: x.com/SiteMinder_News
Instagram: www.instagram.com/siteminder

4. Online Birds

Online Birds specializes in metasearch advertising for hotels, helping businesses increase direct bookings by promoting their rates on metasearch engines such as Google, Trivago, and TripAdvisor. Their service focuses on creating and optimizing campaigns for hotels, ensuring that they are visible to potential guests across multiple platforms. The company uses real-time rate integration to ensure that hotels always display accurate and up-to-date information on metasearch sites.

By managing metasearch campaigns, Online Birds aims to help hotels save on commission costs typically associated with OTAs. Their approach includes regular performance reports and adjustments to campaign strategies to maximize return on investment. The company also highlights the importance of offering the best price guarantee to attract high-quality traffic to hotel listings.

Hoofdzaken

Focuses on metasearch engines such as Google, Trivago, and TripAdvisor
Helps increase direct bookings by promoting hotel rates on multiple platforms
Provides real-time rate integration for accurate listings
Regular performance reports and optimization to improve campaign results
Highlights best price guarantees to attract high-quality traffic

Diensten

Metasearch Advertising (Google, Trivago, TripAdvisor, Kayak, Skyscanner)
Campaign Creation and Optimization
Real-Time Rate Integration
Performance Monitoring and Reporting
Booking Engine Integration

Contact- en sociale media-informatie

Website: www.online-birds.com
Email: info@online-birds.com
Phone: +49 89 262 019 800
Linkedin: www.linkedin.com/company/online-birds-hotel-marketing-solutions
Instagram: www.instagram.com/onlinebirds

5. GCommerce Solutions

GCommerce Solutions offers digital marketing services designed to boost the online presence and direct booking potential of hotels. Their main services include search engine marketing, paid ad management, and local SEO. GCommerce focuses on enhancing hotel visibility across search engines, booking channels, and metasearch platforms like Google Hotel Ads.

Additionally, they assist with optimizing Google Business Profiles, enabling hotels to create Google Business Posts that highlight events, promotions, and updates. These posts are tailored to attract potential guests by increasing visibility in Google search results and on Google Maps. GCommerce’s analytics tools help clients monitor campaign performance, providing valuable insights to fine-tune strategies and improve ROI.