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In today’s app-driven marketplace, App Store Optimization (ASO) plays a critical role in helping mobile applications gain visibility and attract high-quality users. For businesses looking to expand their app’s reach in competitive digital environments like Germany, a strong ASO strategy can lead to more organic downloads, better rankings in app store search results, and improved user engagement.
Germany is home to a range of ASO companies that specialize in optimizing apps for the Apple App Store and Google Play Store. These firms typically offer services such as keyword research, metadata optimization, visual asset design, A/B testing, review management, and performance analysis. In this article, we highlight several ASO providers based in Germany that support companies in improving their app visibility and growth.
Whether you’re launching a new app or looking to boost an existing one, these Germany-based ASO companies provide a valuable foundation for building an effective optimization strategy.
We are a full-cycle B2B digital agency offering services in SEO, lead generation, web development, PPC advertising, and App Store Optimization (ASO) for clients in Germany. Our team builds tailored strategies to help companies in sectors such as biotech, SaaS, cybersecurity, Web3, and logistics generate qualified leads and improve ROI.
Since our founding in 2019, we’ve operated from offices in Telford, United Kingdom, and Kyiv, Ukraine, serving clients in global markets. Our PPC campaigns focus on delivering targeted traffic and measurable conversions through platforms like Google Ads and LinkedIn. Our leadership team includes co-founder and CEO Serhii Steshenko, who brings over 15 years of experience in corporate strategy and business growth, and co-founder Max Mykhal, Head of Client Success, with five years of expertise in B2B sales.
Hoofdzaken:
- Founded in 2019
- Offices in Telford, UK and Kyiv, Ukraine
- Focused on B2B digital marketing across multiple industries
Services:
- B2B Digital Marketing Strategy and Consulting
- Zoekmachineoptimalisatie (SEO)
- Leadgeneratie en afspraken maken
- Website ontwikkeling
- Pay-Per-Click (PPC)-advertenties
- Sociale media en contentmarketing
- Vraaggeneratie
- Aangepaste webontwikkeling
Contact- en sociale media-informatie
Phiture is a mobile growth consultancy with global operations and offices in Berlin, New York, London, and Barcelona. They support app-based businesses through strategy, data-driven experimentation, and performance marketing. The company uses its proprietary frameworks such as the Mobile Growth Stack and ASO Stack to organize and execute growth initiatives across app lifecycle stages. Phiture collaborates with brands from various industries and provides structured services that include both operational support and strategic guidance.
Their approach is rooted in continuous testing and optimization. The team delivers services like App Store Optimization, Subscription Revenue Optimization, Performance Marketing, CRM, and Growth Consulting. Their work also incorporates AI-driven tools and no-code solutions for streamlining keyword research, campaign management, and in-app engagement. They are active in sharing insights through blogs, newsletters, and community forums, contributing to industry-wide learning.
Hoofdzaken:
- Headquartered in Berlin with additional offices in the US, UK, and Spain
- Developed frameworks like Mobile Growth Stack and ASO Stack
- Offers both strategic consulting and hands-on campaign execution
- Focuses on mobile apps and subscription-based business models
- Runs weekly experiments to inform ongoing optimization
Services:
- App Store-optimalisatie (ASO)
- Retention, Engagement & CRM
- Subscription Optimization
- Prestatiemarketing
- Growth Consulting
- Creatieve diensten
- AI-powered Apple Search Ads optimization
- In-app messaging and campaign tools integration
Contact- en sociale media-informatie:
- Website: phiture.com
- LinkedIn: www.linkedin.com/company/phiture
- Twitter: x.com/phiture
- Instagram: www.instagram.com/inside.phiture
App Agentur, part of Consulteer GmbH, offers App Store Optimization (ASO) services designed to improve app visibility across major app stores such as Apple App Store, Google Play, Microsoft Store, and Amazon Appstore. Their ASO approach focuses on increasing organic installs by optimizing keywords, enhancing visual assets, and improving app descriptions and metadata. Their goal is to ensure apps rank higher in search results and convert better during user discovery.
Their ASO process includes analyzing app performance, monitoring competition, and structuring metadata to match user intent and algorithm expectations. They also consider elements like sentiment analysis in user reviews, localization of keywords, and strategies to reduce acquisition costs while enhancing credibility through better app ratings and reviews. The company supports clients with the technical and strategic implementation of ASO as part of broader mobile marketing efforts.
Hoofdzaken:
- Emphasizes relevance of ASO across multiple app stores
- Incorporates user review sentiment and competitor benchmarking
- Offers keyword research and optimization in multiple languages
- Links ASO efforts with user acquisition and retention goals
Services:
- App Store-optimalisatie (ASO)
- App title and metadata strategy
- Keyword analysis and localization
- Visual asset (screenshots) optimization
- Review and rating improvement guidance
- App description refinement
- ASO performance tracking and reporting
Contact- en sociale media-informatie:
- Website: www.app-agentur.com
- Email: contact@consulteer.com
- LinkedIn: www.linkedin.com/company/consulteer
- Instagram: www.instagram.com/consulteer
- Address: Ganghoferstrasse 68, 80339 München
- Phone: +49 89 541 950 82
App Marketing Hub is a Germany-based agency that offers App Store Optimization (ASO) services for both Apple App Store and Google Play Store. Their focus is on improving app visibility and conversion rates through structured keyword strategies, content refinement, and creative asset optimization. Their ASO process is driven by data analysis and includes regular reporting to keep clients updated on performance metrics and keyword effectiveness.
The agency follows a structured 10-step approach starting with consultation and analysis, moving through market and competitor research, and continuing into keyword development, copywriting, creative asset design, review management, and A/B testing. App Marketing Hub also emphasizes ongoing optimization and adapts strategies based on user behavior and market trends to maintain long-term performance.
Hoofdzaken:
- Structured 10-step ASO workflow
- Emphasis on keyword visibility and conversion rate optimization
- Continuous reporting and performance analysis
- Ongoing ASO management post-launch
- Visual and content asset development included in services
Services:
- App Store-optimalisatie (ASO)
- Keyword research and implementation
- Store listing optimization (title, subtitle, description)
- Visual asset creation (icons, screenshots, videos)
- Review and rating strategy support
- A/B testing for app metadata and visuals
- Performance monitoring and reporting
- Continuous ASO iteration and strategy updates
Contact- en sociale media-informatie:
- Website: www.appmarketinghub.de
- Email: team@appmarketinghub.de
- Address: Albert-Schweitzer-Strasse 20 91080 Uttenreuth
- Phone: +49 1514 6659529
Customlytics is a Berlin-based consultancy that provides structured App Store Optimization (ASO) services. Their approach to ASO focuses on two main areas: increasing visibility in app stores through keyword optimization and improving conversion rates via creative and textual asset enhancements. The company works with clients to develop custom workflows and executes keyword research to improve app discoverability within both the Apple App Store and Google Play Store.
In addition to visibility and conversion-focused tactics, Customlytics also offers localization services in multiple languages including English, German, French, Italian, Russian, and Arabic. The internal design team supports clients by producing tailored creative assets such as screenshots, feature graphics, and videos that align with the app’s branding. The agency also carries out A/B testing and review management to optimize conversion performance over time.
Hoofdzaken:
- Offers both visibility and conversion rate optimization strategies
- Internal design team for visual asset production
- Multilingual localization support for key markets
- Uses A/B testing and review strategies to increase app performance
- Provides ASO support without reliance on paid advertising
Services:
- Keyword research and implementation
- App Store metadata optimization
- Visual asset creation (screenshots, feature graphics, videos)
- A/B testing for conversion rate improvement
- App review and rating enhancement strategies
- App localization in major languages
- App visibility optimization in store searches and browse sections
Contact- en sociale media-informatie:
- Website: customlytics.com
- Email: contact@customlytics.com
- LinkedIn: www.linkedin.com/company/customlytics
- Twitter: x.com/CustomlyticsDE
- Instagram: www.instagram.com/customlytics
- Address: Torellstrasse 7, 10243 Berlin
Bits & Passion is a digital agency based in Augsburg, Germany, offering structured App Store Optimization (ASO) services to improve app discoverability and download performance. Their ASO approach focuses on boosting visibility in both the Apple App Store and Google Play Store through strategic keyword use, optimized app listings, and targeted content adjustments. By analyzing relevant search trends and competition, they help clients connect their apps with keywords that have the best potential for visibility and conversion.
The company provides a complete ASO process, including keyword research, copywriting for app titles and descriptions, and optimization of visual assets like icons and screenshots. Their approach integrates current ASO ranking factors such as category selection, ratings, and visual presentation. In addition, they support the creation of strategies to encourage user reviews and manage app store ratings to influence long-term visibility and performance.
Hoofdzaken:
- Provides complete ASO strategy from keyword research to visual asset design
- Focuses on both visibility improvement and conversion rate optimization
- Offers app listing optimization including title, subtitle, and description
- Integrates review strategies and user engagement into ASO planning
- Emphasizes ongoing support based on app store algorithm updates
Services:
- ASO keyword research
- App listing optimization (title, subtitle, description)
- Visual asset design (icons, screenshots)
- Competitive and market analysis
- Review management and rating strategy
- Category selection consulting
- Download and performance analysis
- Conversion rate improvement through A/B testing
Contact- en sociale media-informatie:
- Website: www.bitsandpassion.com
- Email: info@bitsandpassion.com
- Facebook: www.facebook.com/bitsandpassion
- LinkedIn: www.linkedin.com/company/bits-&-passion-gmbh
- Twitter: x.com/bits_passion
- Instagram: www.instagram.com/bitsnpassion
- Address: Bahnhofstrasse 12 ½ 86150 Augsburg
- Phone: +49 821 99972660
AvantGrade is a digital marketing agency offering App Store Optimization (ASO) services focused on improving visibility, downloads, and conversion rates for mobile apps. Their ASO approach combines industry knowledge, design elements, and keyword strategy to support apps in both the Apple App Store and Google Play Store. Their work goes beyond naming and metadata, addressing areas such as user interface design, storytelling, and conversion optimization.
The agency provides ASO audits to evaluate existing app listings and identify areas for improvement. Their team performs in-depth keyword and market research to uncover niches and optimize text and visual content. Additionally, AvantGrade supports long-term ASO planning, conducts A/B testing, and assists with ad management and content marketing tied to app promotion. Their service also includes training for clients who want to take over future updates independently.
Hoofdzaken:
- Provides full ASO audits for apps already live
- Combines ASO with SEO knowledge and UI considerations
- Conducts keyword and market research for strategic positioning
- Offers training for clients to manage updates internally
- Supports long-term ASO planning and content marketing
Services:
- App Store Optimization strategy
- Keyword and market analysis
- Metadata and visual content improvement
- A/B testing for icons and conversion paths
- ASO audits and performance tracking
- User acquisition consulting
- Optimalisatie van het conversiepercentage
- Custom ASO training sessions
Contact- en sociale media-informatie:
- Website: www.avantgrade.com
- Facebook: www.facebook.com/AvantGradecom
- LinkedIn: www.linkedin.com/company/avantgrade-com
- Instagram: www.instagram.com/avantgrade_com
- Address: Via S. Gottardo 61, 6828 Balerna
- Phone: +41 91 682 9583
Dreifive offers App Store Optimization (ASO) services that focus on improving app visibility and discoverability across iOS and Android platforms. Their approach includes keyword selection, content creation, and design of visual elements like screenshots and icons to support better ranking in app store search results. The team also monitors user reviews and performs competitor analysis to guide ongoing strategy and maintain relevance in a competitive app marketplace.
Their ASO efforts aim not only to boost app downloads but also to increase user quality and engagement. By optimizing app listings and running A/B tests, dreifive supports improvements in conversion rates and long-term app performance. Their services are positioned within a broader digital marketing offering that includes SEO and paid advertising, allowing for an integrated approach to mobile app promotion.
Hoofdzaken:
- Works on both iOS and Android app listings
- Uses keyword strategies based on research and monitoring
- Runs A/B testing for conversion improvements
- Offers visual content creation including icons and screenshots
- Provides competitor analysis and ongoing consultation
Services:
- Keyword strategy and implementation
- Text content creation
- Screenshot review and improvement
- Icon and video design
- A/B testing for app listing performance
- KPI tracking
- Analyse van concurrenten
- Continuous ASO consulting
Contact- en sociale media-informatie:
- Website: dreifive.com
- Email: info@dreifive.com
- Facebook: www.facebook.com/dreifive
- LinkedIn: www.linkedin.com/company/dreifive
- Instagram: www.instagram.com/dreifive
- Address: Bleicherstrasse 10 D-78467 Konstanz
- Phone: +49 7531 89207 0
Мso digital provides insight into App Store Optimization (ASO) with a focus on increasing app visibility and download frequency in app stores. They define ASO as the process of improving a mobile app’s ranking in search results through both keyword-based and visual optimization techniques. Their approach is based on understanding ranking algorithms and applying best practices around in-app visuals, metadata, and user feedback.
They describe ASO in two primary categories: keyword optimization and asset optimization. Keyword optimization targets the search functionality of app stores, while asset optimization covers app presentation elements like the app icon and screenshots. The agency acknowledges the impact of external factors such as user reviews and download count, and suggests integrating ASO with broader marketing efforts to increase reach and improve performance.
Hoofdzaken:
- Covers keyword and asset optimization for app store listings
- Emphasizes both on-site and off-site ranking factors
- Links ASO with broader digital marketing and user acquisition efforts
- Breaks down optimization into manageable components
- Highlights importance of continuous ASO practices
Services:
- Keyword optimization
- Optimization of visual assets (icons, screenshots)
- App title and description editing
- Review and rating analysis
- Competitive app visibility strategies
- Integration with advertising and other digital marketing campaigns
Contact- en sociale media-informatie:
- Website: www.mso-digital.de
- Email: kontakt@mso-digital.de
- Facebook: www.linkedin.com/company/mso-digital
- LinkedIn: www.linkedin.com/company/mso-digital
- Twitter: x.com/msodigital
- Instagram: www.instagram.com/mso_digital
- Address: Erich-Maria-Remarque-Ring 14 49074 Osnabrück
- Phone: 0541 343 717 0
Orcaya provides App Store Optimization (ASO) services focused on improving app visibility in Apple App Store and Google Play. Their team includes specialists in ASO, analytics, and mobile marketing who use data and testing to enhance performance. The process starts with an in-depth evaluation of app store presence and aims to improve organic reach, user retention, and conversion rates.
Their ASO services include keyword and content optimization, visual asset enhancement, and user engagement strategies. By conducting A/B testing and analyzing store analytics, they aim to continuously refine the app listing for better performance. Their approach also integrates retention strategies and ongoing updates to ensure sustained app visibility and effectiveness.
Hoofdzaken:
- Data-driven ASO strategies based on analytics and testing
- Coverage of both iOS and Android platforms
- Includes user engagement and retention focus
- Combines keyword optimization with creative asset improvement
- Offers continuous performance analysis and updates
Services:
- App store performance audits
- Keyword research and content updates
- App icon, screenshot, and video optimization
- Review management and user retention tactics
- A/B testing and performance tracking
- App store promotion strategy development
Contact- en sociale media-informatie:
- Website: orcaya.com
- Email: info@orcaya.com
- LinkedIn: www.linkedin.com/company/orcaya
- Instagram: www.instagram.com/orcaya_digital
- Address: Hermannstrasse 5A 70178 Stuttgart
- Phone: +49 (0)711 826526
IT intouch includes App Store Optimization (ASO) as part of their broader app development services. Their approach to ASO focuses on improving a mobile app’s visibility within app store search results, aiming to enhance discoverability and drive more downloads. They consider various influenceable elements such as keyword selection, visual design, and metadata, as well as indirect factors like reviews and user engagement.
Their understanding of ASO splits into two main methods: keyword optimization, which targets search visibility through strategic keyword use, and asset optimization, which involves improving visual and descriptive components of the app listing. IT intouch also highlights the importance of on-site and off-site factors in ranking, including app title, screenshots, user reviews, and social signals. While they do not present ASO as a standalone service, it plays a role in their overall mobile marketing and app development strategy.
Hoofdzaken:
- Focuses on keyword and asset optimization
- Combines on-site and off-site ranking factors
- Integrates ASO into broader app development projects
- Acknowledges continuous growth of app markets and competition
- Uses ASO to support brand visibility and app performance
Services:
- App title and description optimization
- Keyword strategy development
- Visual element improvement (icons, screenshots)
- Consideration of user reviews and social engagement
- Integrated ASO within full-cycle app development projects
Contact- en sociale media-informatie:
- Website: www.it-intouch.de
- Email: info@it-intouch.de
- LinkedIn: www.linkedin.com/company/it-intouch
- Address: Lustheide 85
- 51427 Bergisch Gladbach
- Phone: +49 (0) 2204 – 7039944
Integr8 includes App Store Optimization (ASO) within their digital marketing services as part of a broader strategy to improve app visibility and performance in app stores. Their approach focuses on helping clients position their mobile apps better within platforms like the Apple App Store and Google Play Store. They recognize ASO as a key process for standing out in a crowded app market and emphasize the role of keyword optimization, metadata, and creative content in improving app ranking.
Their view of ASO aligns it with the broader field of SEO but tailored specifically for app marketplaces. Although they do not elaborate in depth about technical execution or list specific tools, their inclusion of ASO in their service glossary suggests it is considered during project planning and implementation. The agency appears to see ASO as one element in a more comprehensive brand or performance strategy across digital touchpoints.
Hoofdzaken:
- ASO recognized as a visibility and ranking tool for apps
- Positioned alongside SEO and branding strategies
- Emphasizes keywords, content, and user engagement
- Integrated into wider brand and marketing initiatives
- Focus on long-term digital positioning
Services:
- App keyword strategy
- Content and metadata alignment for app listings
- Creative consultation for app presence
- Integrated performance campaigns across platforms
- Strategic planning for long-term visibility in stores
Contact- en sociale media-informatie:
- Website: www.integr8.com
- Email: projects@integr8.com
- LinkedIn: www.linkedin.com/company/integr8-media-gmbh
- Instagram: www.instagram.com/integr8.agency
- Address: Alte Jakobstrasse 85 / 86 D-10179 Berlin
- Phone: +49 (0)30 9653-66982
SeoCon offers App Store Optimization (ASO) as part of their broader online marketing services. Their approach focuses on increasing the visibility of mobile apps in app marketplaces like Apple App Store and Google Play. They optimize app store listings by improving keyword strategies, metadata, and visual elements such as icons and screenshots. The goal is to improve ranking and organic download rates by refining how apps appear in search results within the stores.
The agency treats ASO similarly to SEO in other digital environments, such as websites or platforms like YouTube or Amazon. Their ASO process involves continuous refinement and strategic analysis of performance indicators to make informed adjustments over time. They provide tailored consultation to identify optimization opportunities and ensure apps are positioned more competitively in search results.
Hoofdzaken:
- Offers app visibility improvements through keyword and listing optimization
- Applies similar principles from SEO to app marketplaces
- Focus on sustainable ranking growth and increased downloads
- Ongoing analysis and adjustment of app performance
- Integration with broader digital marketing strategies
Services:
- Zoekwoordonderzoek en optimalisatie
- App store listing and metadata refinement
- Visual content optimization (icons, screenshots)
- App performance analysis
- Individual consultation and strategy planning
- Support across iOS and Android platforms
Contact- en sociale media-informatie:
- Website: www.seocon.de
- Email: office@seocon.de
- Facebook: www.facebook.com/seoCon.at
- LinkedIn: www.linkedin.com/company/seocon-at
- Instagram: www.instagram.com/seocon.at
- Address: Theatinerstrasse 11, 80333 Munich, Germany
- Phone: +43 732 270243
Conclusie
In today’s mobile-first landscape, App Store Optimization (ASO) has become a critical component for businesses aiming to increase app visibility, drive organic downloads, and improve user acquisition performance. As competition across app stores grows, having a well-planned ASO strategy is essential for standing out. In Germany’s tech-forward and digitally mature market, ASO agencies provide specialized services to help apps perform better in both the Apple App Store and Google Play Store.
ASO companies in Germany offer a mix of technical knowledge and strategic guidance — from keyword research and metadata optimization to creative asset design, A/B testing, and performance monitoring. These agencies work with businesses across industries, offering tailored solutions that evolve with platform changes and user behavior. Their methods typically focus on discoverability, conversion optimization, and long-term growth.
Partnering with a qualified ASO agency in Germany can help businesses strengthen their app’s presence, increase install rates, and boost retention. With deep experience in app marketing, these providers support clients in navigating ranking algorithms and user expectations. For companies seeking to scale their app through organic growth, working with an experienced ASO team can be a valuable investment in long-term success.
