Best Generative Engine Optimization Tools & Platforms to Try Now

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    AI Summary
    Max Mykal
    Co-Founder @ Lengreo

      Let’s be honest – keeping up with search engine updates used to mean tweaking a few keywords and crossing your fingers. But that game’s over. Today, AI isn’t just influencing search – it is the search engine. If your content strategy doesn’t already speak the language of large language models (LLMs), you’re basically whispering in a room full of megaphones.

      That’s where generative engine optimization (GEO) tools come in. These platforms don’t just help you rank – they help you get discovered by AI, recommended by assistants, and positioned exactly where your audience is asking questions. In this guide, we’re cutting through the noise and spotlighting the tools actually built for the new search era – no fluff, just results.

      1. LenGreo

      1. LenGreo

      At LenGreo, we focus on helping companies align their digital presence with how today’s AI-driven search systems operate. Our work touches everything from content and lead generation to technical SEO and web development. We don’t rely on predefined formulas – instead, we analyze what actually works for each business and build strategies that fit how search engines and language models rank, respond, and recommend. For us, generative engine optimization isn’t just about climbing keyword ladders. It’s about understanding the new search landscape shaped by LLMs and turning that understanding into practical, measurable action.

      We support teams that want visibility in AI-powered results, whether that’s within organic search, voice assistants, or LLM-generated content blocks. Through tailored outreach campaigns, structured SEO strategies, and full-funnel demand generation, we help businesses build digital ecosystems that actually get seen and convert. Our experience across B2B, SaaS, biotech, and cyber security allows us to adapt GEO strategies to industries with complex decision cycles and niche buyer journeys.

       

      Hoofdzaken:

      • Experience with LLM-centric SEO (AI-SEO, AEO)
      • Strong focus on outreach, conversions, and measurable outcomes
      • Operates across multiple high-complexity sectors (SaaS, biotech, Web3)
      • Combines content, search, development, and sales enablement
      • Works closely with internal teams and adapts to in-house workflows

       

      Diensten:

      • AI-focused SEO & Answer Engine Optimization
      • B2B Lead Generation & Appointment Setting
      • Digital Strategy Development & Consulting
      • LinkedIn and Email Outreach Campaigns
      • Websiteontwerp en -ontwikkeling
      • Paid Ads (Google, Meta, LinkedIn)
      • Content Strategy and On-site SEO
      • Demand Generation and Sales Process Support

       

      Contactpersonen:

      • koppelingslogo
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      2. SE Ranking

      2. SE Ranking

      SE Ranking has developed a generative engine optimization (GEO) tool that focuses on tracking how brands appear across AI-powered search engines. The platform gives users visibility into how large language models like ChatGPT, Gemini, and Perplexity reference their brand, display links, or mention competitors. Rather than relying on assumptions, the tool gathers concrete data about brand presence in AI-generated answers, making it easier for teams to understand where they stand and what needs improvement.

      The GEO tool is built to help users monitor their brand mentions, benchmark against competitors, and analyze visibility trends across various LLMs. Filtering by industry or topic is also possible, making the data more relevant for specific markets. The approach is less about content creation and more about refining how a brand is interpreted by AI systems. It’s a utility aimed at those who want to track performance in the evolving search landscape without excessive manual effort.

       

      Hoofdzaken:

      • Visibility tracking across ChatGPT, Perplexity, Gemini, and similar platforms
      • Brand and competitor mention analysis within AI-generated answers
      • Trend data to track visibility shifts over time
      • Topic and niche-based filtering for more detailed analysis
      • Emphasis on LLM-generated response data rather than traditional search metrics

       

      Diensten:

      • Generative engine visibility tracking
      • AI-driven brand and competitor benchmarking
      • Historical visibility trend analysis
      • Topic-specific mention filtering
      • Integration with broader SEO and reporting tools

       

      Contactpersonen:

      • Website: seranking.com
      • Facebook: www.facebook.com/serankingcom
      • Twitter: x.com/SERanking
      • LinkedIn: www.linkedin.com/company/se-ranking

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        3. Qwairy

        3. Qwairy

        Qwairy approaches generative engine optimization by focusing on how AI platforms interpret and present brand content. Their platform scans across a wide range of large language models, offering a structured way to see when, where, and how a brand shows up in AI-generated search responses. It’s less about traditional SEO tactics and more about mapping out a brand’s digital footprint across conversational AI systems. This helps companies identify gaps in their AI visibility and understand what users are seeing when they ask questions that relate to their products or services.

        The platform organizes its approach into monitoring, optimization, and analytics. It combines real-time brand tracking with query generation and content strategy suggestions. From there, it delivers performance indicators and recommendations to help businesses align better with AI-driven discovery systems. Whether a company is new to this space or already experimenting with AI visibility, Qwairy structures the process into a six-step workflow that covers everything from brand analysis to attribution modeling. It leans heavily into practicality – giving teams data they can actually act on rather than vague insights.

         

        Hoofdzaken:

        • Tracks brand visibility across over 15 generative AI platforms
        • Uses structured workflows for analyzing and improving AI presence
        • Generates custom queries to identify representation gaps
        • Offers performance tracking and attribution analytics
        • Supports large-scale monitoring for multiple brands

         

        Diensten:

        • AI visibility monitoring across major LLMs
        • Competitive brand benchmarking in generative engines
        • Query-based tracking of mentions and sentiment
        • Optimization strategies for improving AI-based brand presence
        • Custom analytics dashboards and performance indices
        • Scalable solutions for startups, agencies, and enterprises

         

        Contactpersonen:

        • Website: www.qwairy.co
        • E-mail: aime@qwairy.co
        • Twitter: x.com/TryQwairy
        • LinkedIn: www.linkedin.com/company/qwairy
        4. Semrush

        4. Semrush

        Semrush provides a wide suite of tools designed to support different parts of the digital marketing workflow, including functions relevant to generative engine optimization. Their platform combines keyword tracking, backlink analysis, competitive research, technical audits, content recommendations, and local SEO tools, all under one interface. Rather than focusing only on traditional SEO metrics, Semrush incorporates AI-driven insights into how brands are being discovered, talked about, and evaluated across search and content ecosystems.

        The platform has expanded to support newer search behaviors shaped by generative AI systems. Features like content scoring, sentiment analysis, competitive positioning, and traffic forecasting are tailored to help businesses adapt their strategies for both algorithmic ranking and conversational search environments. While it’s broadly used across multiple marketing functions, teams working on generative engine optimization can benefit from its visibility into how content performs within AI-influenced discovery and user journeys.

         

        Hoofdzaken:

        • Covers keyword research, backlink monitoring, and technical SEO
        • Includes AI-based sentiment and content analysis
        • Offers tools for tracking brand perception and competitive visibility
        • Supports both global and local SEO campaigns
        • Provides forecasting tools for traffic and content ROI

         

        Diensten:

        • Keyword and topic research with AI insights
        • Technical site auditing and ranking tracking
        • Content performance evaluation and optimization
        • Competitive market and traffic analysis
        • Local SEO and business listing management
        • Tools for ad research, social media tracking, and performance reporting

         

        Contact:

        • Website: www.semrush.com
        • Facebook: www.facebook.com/Semrush
        • Twitter: x.com/semrush
        • LinkedIn: www.linkedin.com/company/semrush
        • Instagram: www.instagram.com/semrush
        • Address: USA, 800 Boylston Street, Suite 2475, Boston, MA 02199
        5. OtterlyAI

        5. OtterlyAI

        OtterlyAI focuses on helping brands understand and improve how they show up across AI-powered search experiences like ChatGPT, Perplexity, Google AI Overviews, and others. Instead of relying on standard web search visibility, they track mentions, link citations, and brand sentiment across large language model (LLM) platforms. The tool is designed to capture how content and brands appear in AI-generated responses, making it useful for marketers adjusting to generative search behaviors.

        They provide automatic monitoring of conversational keywords, link placement, and brand perception within AI search outputs. OtterlyAI doesn’t just show if a brand is visible; it digs into where it’s being mentioned, how it’s being cited, and whether the tone is positive or not. For teams working on generative engine optimization, this means they can react to shifts in how AI platforms are interpreting and surfacing their brand. It’s less about chasing rankings and more about staying relevant in an environment shaped by prompts and machine-generated summaries.

         

        Hoofdzaken:

        • Tracks brand visibility across AI search platforms like ChatGPT and Perplexity
        • Converts keywords into prompt-style queries for monitoring
        • Monitors sentiment and brand positioning in AI-generated answers
        • Offers automated tracking of link citations from AI tools
        • Includes weekly reports to summarize findings and changes

         

        Diensten:

        • AI search monitoring across major LLM-based tools
        • Brand visibility and sentiment analysis
        • Link citation tracking across AI summaries
        • Keyword and conversational prompt research
        • Position and trend tracking within generative search platforms
        • Automated reporting on brand performance in AI responses

         

        Contactpersonen:

        • Website: otterly.ai
        • E-mail: hello@otterly.ai
        • LinkedIn: www.linkedin.com/company/otterly-ai
        • Phone: +43 676 65 69 192
        6. BrightEdge

        6. BrightEdge

        BrightEdge is an enterprise-level platform that’s evolved its SEO offerings to account for how generative AI tools are changing search behavior. Known for its strong data-backed approach, BrightEdge introduced features like “BrightEdge Copilot” and “BrightEdge Generative Parser” to help companies optimize for AI-powered search engines, not just traditional SERPs. These tools interpret how content appears in AI-generated results and suggest optimizations based on LLM behavior.

        What makes BrightEdge stand out in the generative engine optimization space is its real-time search data and deep content insights. It analyzes how different formats – text, video, images – perform across both classic and AI search environments. The platform can detect when content is surfaced in AI Overviews or featured in voice and conversational outputs, giving teams the tools they need to adapt their content strategy accordingly. It’s best suited for large organizations or agencies that want end-to-end visibility into how AI and search intersect.

         

        Hoofdzaken:

        • Copilot AI assistant for content optimization
        • Tracks visibility in Google AI Overviews and generative summaries
        • Recommends LLM-friendly content structure and formats
        • Real-time keyword and content performance data
        • Enterprise-level integrations and reporting tools

         

        Diensten:

        • AI search visibility tracking (including Google SGE and Bard)
        • Generative content optimization recommendations
        • Real-time content performance monitoring
        • AI-based keyword forecasting and clustering
        • Site auditing and structured data analysis
        • Enterprise dashboarding, reporting, and workflow integration

         

        Contact:

        • Website: www.brightedge.com
        • Facebook: www.facebook.com/seoplatform
        • Twitter: x.com/brightedge
        • LinkedIn: www.linkedin.com/company/brightedge
        • Address: 3 E 3rd Ave, San Mateo, CA 94401, USA
        • Phone: (800) 578-8023
        7. Scrunch AI

        7. Scrunch AI

        Scrunch AI focuses on how AI agents interpret and present brands in generative search environments. They highlight the shift from traditional SEO metrics like keywords and backlinks toward optimizing how AI tools see and talk about a brand. Their platform tracks a brand’s presence and share of voice across multiple AI assistants, helping users spot gaps where their content might be misunderstood, outdated, or missing entirely. This approach reflects the reality that much of today’s web traffic is AI-driven rather than human clicking through traditional search results.

        Beyond monitoring, Scrunch AI provides actionable insights to improve brand representation within AI-generated answers. Their tools help optimize content for the way AI bots access and evaluate websites, supporting users in adjusting their online presence to meet the needs of AI-based customer discovery. They also emphasize competitive positioning by showing how brands compare with rivals in AI responses, allowing for targeted adjustments to stay relevant as AI reshapes search behavior.

         

        Hoofdzaken:

        • Tracks brand visibility across multiple AI assistants
        • Identifies content gaps and misinformation affecting AI search performance
        • Monitors competitive AI share of voice and positioning
        • Focuses on optimizing websites for AI bot accessibility
        • Provides actionable insights specific to AI-generated content

         

        Diensten:

        • AI-driven brand monitoring and competitive analysis
        • Content gap detection and misinformation alerts
        • Optimization recommendations for AI search presence
        • AI assistant prompt performance tracking
        • Strategic support for adjusting AI-related brand signals

         

        Contactpersonen:

        • Website: scrunchai.com
        • E-mail: info@scrunchai.com
        • Twitter: x.com/scrunchai
        • LinkedIn: www.linkedin.com/company/scrunchai
        • Address: 50 W Broadway Ste 333 PMB 76690 Salt Lake City, UT 84101-2027 USA
        8. Writesonic

        8. Writesonic

        Writesonic positions itself as a platform aimed at helping users track and improve their visibility across AI-driven search engines, sometimes called Generative Engine Optimization (GEO). They focus on monitoring how AI tools like ChatGPT, Google AI Overviews, and others mention and rank brands, providing insights on share of voice, sentiment, and competitor comparison. Their platform attempts to go beyond traditional SEO by analyzing how AI “talks” about brands and suggesting ways to close content gaps or correct misinformation that might affect AI-generated results.

        In addition to visibility tracking, Writesonic offers tools that dig into AI traffic analytics, revealing the volume and sources of AI bot visits that might not show up in standard analytics tools. Users can also see which content gets cited most by AI, along with optimization suggestions tailored for AI search behavior. The platform’s workflow is designed to guide marketers from monitoring AI mentions to creating optimized content using AI-powered writing and SEO features, all wrapped into one system.

         

        Hoofdzaken:

        • Tracks brand presence across multiple AI search engines
        • Analyzes AI-generated conversations for brand positioning
        • Reveals AI bot traffic invisible to traditional analytics
        • Offers competitor benchmarking in AI search visibility
        • Provides real-time optimization recommendations for AI platforms

         

        Diensten:

        • AI visibility monitoring and trend tracking
        • AI traffic and content citation analytics
        • Competitive benchmarking on AI search results
        • AI-specific content optimization suggestions
        • AI-powered content generation and SEO tools

         

        Contact:

        • Website: writesonic.com
        • Twitter: x.com/WriteSonic
        • LinkedIn: www.linkedin.com/company/writesonic
        • Instagram: www.instagram.com/writesonic
        9. Peec AI

        9. Peec AI

        Peec AI provides tools focused on tracking and analyzing brand visibility across a variety of AI search platforms. Their platform helps marketing teams understand how their brand and competitors are being mentioned in AI-generated responses, with an emphasis on monitoring conversations, mentions, and ranking changes. They offer insights into which sources AI systems rely on most, enabling users to adjust content and strategies based on real AI search behavior. The approach here centers on making sense of AI search dynamics and offering ways to react quickly when visibility shifts or new opportunities arise.

        They also emphasize competitive benchmarking and prompt-level tracking, allowing brands to see how they perform relative to others and pinpoint underperforming areas that might need more focus. Alerts and reports help teams stay informed about changes in visibility and guide ongoing optimization efforts tailored specifically for generative AI search. Overall, Peec AI aims to give marketers a clearer picture of their presence in an evolving AI-driven search environment.

         

        Hoofdzaken:

        • Tracks brand mentions and visibility across multiple AI platforms
        • Identifies top sources cited by AI responses
        • Provides competitive benchmarking and industry rankings
        • Offers prompt-specific performance analysis
        • Sends real-time alerts on visibility changes

         

        Diensten:

        • AI search visibility monitoring
        • Competitor tracking and benchmarking
        • Analysis of AI citation sources
        • Prompt and mention tracking with alerts
        • Dashboard for AI ranking and visibility trends

         

        Contactpersonen:

        • Website: peec.ai
        • LinkedIn: www.linkedin.com/company/peec-ai
        10. Overdrive

        10. Overdrive

        Overdrive explores Generative Engine Optimization (GEO) as a natural evolution from traditional SEO, adapting marketing strategies to fit the needs of AI-driven search engines. Their approach highlights the importance of content quality, relevance, and user intent over simple keyword tactics. They emphasize how large language models (LLMs) like Google’s LaMDA shape the way AI generates responses, requiring content that is clear, structured, and authoritative to be effectively featured in AI-powered search results. Overdrive also addresses the shift in metrics, moving from traditional SEO success markers to new ones such as AI visibility and citation relevance.

        The company discusses practical applications of GEO across content types including landing pages, videos, and overall website content. They also note that tools like AI writing assistants and structured data markup play a significant role in helping content align with AI expectations. Overdrive recognizes challenges that come with GEO, such as managing bounce rates or improving keyword rankings, offering solutions grounded in better content quality and user experience. Their perspective on GEO sees it as a chance for more players to compete fairly in search results, opening doors for smaller creators and businesses.

         

        Hoofdzaken:

        • Emphasizes content quality and relevance for AI-driven search
        • Explains the role of large language models in generative search
        • Highlights differences between traditional SEO and GEO
        • Notes the importance of tools like AI writing aids and structured data
        • Addresses common challenges with practical solutions

         

        Diensten:

        • Strategy development for generative engine optimization
        • Content optimization for AI search visibility
        • Integration of AI writing tools and content clusters
        • Video and landing page optimization
        • Performance tracking and analysis

         

        Contactpersonen:

        • Website: www.ovrdrv.com
        • LinkedIn: www.linkedin.com/company/overdrive-interactive
        • Address: 60 State Street
18th Floor Suite #2
Boston, MA 02109
        • Phone: 617-254-5000
        11. Ahrefs

        11. Ahrefs

        Ahrefs focuses on providing a comprehensive marketing platform that adapts to the evolving landscape shaped by AI and generative search engines. They emphasize tools that help users track brand visibility across AI chatbots and large language models, offering insights into brand mentions, citations, and sentiment. The platform is designed to streamline tasks by turning large volumes of raw data into actionable insights, helping marketers adjust their strategies quickly and with more precision. Their approach centers on combining traditional SEO methods with AI-powered features to cover content marketing, website performance, local SEO, and social media management.

        The platform also offers features to accelerate content production and improve topical coverage, supported by AI-driven workflows. Ahrefs puts particular focus on helping users maintain editorial integrity by detecting AI-generated content and automating technical SEO fixes. Integration with AI chatbots allows real-time access to data, enabling marketers to use these tools as personal analysts. Overall, the platform aims to support marketers at various levels, from agencies to in-house teams, with resources like tutorials, certification, and community support to assist with the learning curve and adoption.

         

        Hoofdzaken:

        • Tracks brand mentions, citations, and sentiment across AI search tools
        • Combines traditional SEO with AI-powered workflows
        • Detects AI-generated content to maintain quality
        • Offers real-time integration with AI chatbots for data access
        • Provides extensive educational resources and community support

         

        Diensten:

        • Brand and AI search visibility tracking
        • Content marketing and SEO audit tools
        • Keyword research and rank tracking
        • Technical SEO fixes automation
        • AI-powered content creation assistance

         

        Contactpersonen:

        • Website: ahrefs.com
        • Facebook: www.facebook.com/Ahrefs
        • Twitter: x.com/ahrefs
        • LinkedIn: www.linkedin.com/company/ahrefs
        • Instagram: www.instagram.com/ahrefs
        • Address: 16 Raffles Quay, #33-03 Hong Leong Building, Singapore 048581
        12. Goodie

        12. Goodie

        Goodie focuses on helping brands navigate and increase their visibility across AI-driven search experiences. As more users turn to large language models like ChatGPT, Gemini, and Claude to get answers instead of browsing through links, Goodie positions itself around tools built for this shift. Their platform gives users a snapshot of how their brand shows up in AI-generated content, and where there might be room to improve or correct how that brand is represented. Instead of optimizing for traditional search engine results, Goodie zeroes in on what they call “Answer Engine Optimization,” or AEO.

        They offer features that track sentiment, visibility, and competitive presence across various AI platforms. Brands can use Goodie to monitor where they appear in AI outputs, compare themselves to competitors, and get suggestions on how to better control their AI presence. The tools lean on real-time dashboards, benchmarking data, and platform-specific recommendations. Goodie is designed to help organizations understand the role AI plays in shaping consumer decisions and offers a way to react quickly as those platforms evolve.

         

        Hoofdzaken:

        • Focuses on visibility across AI-generated responses
        • Tracks how a brand is perceived in AI conversations
        • Offers real-time dashboards with platform-specific insights
        • Supports multiple AI tools like ChatGPT, Gemini, Claude, and others
        • Includes tools for benchmarking against competitors

         

        Diensten:

        • AI search visibility monitoring
        • Sentiment and perception analysis
        • Competitive performance tracking
        • Optimization hub with action items
        • Global monitoring across LLMs
        • Training resources on Answer Engine Optimization

         

        Contactpersonen:

        • Website: www.higoodie.com
        • LinkedIn: www.linkedin.com/company/goodie-ai
        • Instagram: www.instagram.com/goodieai
        13. Buitendoos

        13. OuterBox

        OuterBox offers generative engine optimization services built around how AI tools like Google AI Overviews, Bing Copilot, and ChatGPT interpret and surface content. Their approach leans into optimizing the structure, format, and data signals behind content so that large language models can better understand a brand’s position and relevance. Rather than focusing only on traditional SEO tactics, they’re aiming at how AI search systems retrieve and cite information in answers.

        They also focus on testing how brands appear across platforms by simulating prompts and tracking response visibility. Their services include structured content improvements, schema markup, and internal linking strategies tailored for LLMs. OuterBox blends technical SEO with AI-specific practices to improve how businesses are cited or mentioned in generative results. They’ve built internal tools and audit systems to evaluate performance in AI search environments and use those insights to guide adjustments across a full SEO strategy.

         

        Hoofdzaken:

        • Focuses on how LLMs interpret and cite brand content
        • Combines traditional SEO with AI-specific visibility practices
        • Uses prompt testing to track brand mentions across AI tools
        • Includes structured content and schema strategies
        • Provides internal audits focused on AI response analysis

         

        Diensten:

        • Structured content optimization for AI visibility
        • Technical SEO and schema markup for LLMs
        • Prompt and query simulation
        • Internal linking and topical depth improvements
        • Brand visibility benchmarking in AI tools
        • Audit framework tailored for AI-generated responses

         

        Contactpersonen:

        • Website: www.outerboxdesign.com
        • Facebook: www.facebook.com/OuterBox
        • Twitter: x.com/outerbox
        • LinkedIn: www.linkedin.com/company/outerbox 
        • Instagram: www.instagram.com/outerbox
        • Adres: 175 Montrose West Ave., 2e verdieping, Akron, OH 44321
        • Phone: 1-866-865-4556
        14. AthenaHQ

        14. AthenaHQ

        AthenaHQ provides a platform focused on generative engine optimization across leading AI search systems like ChatGPT, Perplexity, Google’s AI Overviews, and others. Their approach centers on understanding how AI models interpret brands and adjusting both content and structure to improve how businesses are mentioned and cited in AI-generated results. Rather than targeting traditional rankings, they concentrate on shaping brand visibility within large language model outputs, where presence and context both play a role.

        Their platform includes features for tracking brand mentions, analyzing competitor visibility, and identifying when AI platforms misunderstand or overlook key business information. Athena also supports optimization workflows that use AI to generate and refine content, all while providing analytics and guidance on improving citations and authority across multiple platforms. The service aims to offer teams tools to adapt their strategies as generative search becomes more common in how people find and engage with businesses.

         

        Hoofdzaken:

        • Focused on brand perception within AI-generated search results
        • Tracks visibility across platforms like ChatGPT, Perplexity, and AI Overviews
        • Offers competitor analysis and impersonation monitoring
        • Uses AI to power content optimization and research workflows
        • Built-in traffic analytics from generative platforms

         

        Diensten:

        • Multi-platform GEO tracking and optimization
        • AI-driven content improvement tools
        • Competitor visibility and citation analysis
        • Off-page and on-page GEO recommendations
        • Role-based access and team collaboration features
        • Self-adapting workflows based on LLM behavior

         

        Contactpersonen:

        • Website: www.athenahq.ai
        • Twitter: x.com/getathenahq
        • LinkedIn: www.linkedin.com/company/athena-hq

        Conclusie

        Let’s be honest: SEO isn’t what it used to be – and that’s not a bad thing. With generative AI reshaping how people discover and interact with content, the old keyword-stuffing, backlink-chasing playbook just doesn’t cut it anymore. Tools like those we’ve explored above aren’t just “nice-to-haves”; they’re part of a new survival kit for anyone serious about staying visible in AI-powered search.

        Whether you’re trying to land a mention in ChatGPT’s response, show up in a Perplexity snapshot, or simply want your content to make sense to a large language model, the platforms in this list offer a smart way forward. Not all of them will be right for every team – but picking even one or two can help you stop reacting to the algorithm and start working with it.

        AI Summary