DEXPER CASE STUDY
WEALAX CASE STUDY
Client: Wealax is Web & Blockchain Development Company
Challenge: Develop a scalable lead generation and sales machine that will forge a constant workload for the in-house developers’ team.
Results: We’ve revamped the buying persona profile, formed USP, and developed a sales strategy that, with the proper execution, let Wealax increase its annual revenue by 128%
LONG STORY SHORT
Wealax is a next-gen IT company, that provides complex solutions under tight deadlines. They deliver a broad list of services, from IT consulting to UI/UX Design Development, focusing specifically on the blockchain area and solving Web3 Problems.
- Conducted discovery sessions and analyzed the project and our next steps.
- Used our out of the box solution to describe the ICP and the main benefits of Wealax to integrate into strategy.
- Created a neat and clear offering to broadcast a consultative approach to enhance the company’s CX and boost sales.
- Shortlisted platforms that could provide us with the desired leads, A/B tested, measured the conversion rate and analyzed leads in the funnel.
- Defined the template for a business review that BDRs can make before the first touch. Our leads get personalized, high-level proposals that significantly boost our conversion and close rates.
- Developed the reference model to receive more new clients from the current customers and partners and increase the retention rate on win-win terms.
- Continuously get new clients with the sales team and utilize targeted ad campaigns with optimized offers and audiences, reducing the lead costs the business owner had before.
- Defined the buying persona and formed USP
- Developed the comprehensive sales strategy
- Reduced the client’s acquisition cost by 37%
- Grown Wealax’s annual revenue by 128%
- Developed the results-providing reference model