Challenge: Expand the platform to the new market, overcoming the competition. Develop an efficient regional team that will nail the KPIs. Grow the number of new users and increase the retention rate.
Results: The regional sales and customer success department has grown from the planned 10 to 70+ employees in a year. The company’s annual revenue reached over $1M, with 150 VIP users applications incoming per month
LenGreo is highly systematic in their approach. They provided me with outstanding solutions in a proper timely manner. Communication is very transparent, thus on all stages I could see how my business is scaling, and our KPIs are being achieved
LONG STORY SHORT
The client is a successfully performing gambling platform. They wanted to expand into a new market — Easter Europe and outsource the Marketing and Sales processes to the right partner, with further in-house team development for that region.
The client’s business model has already shown itself successfully in other markets, so the main challenge was to keep that clear value proposition, but adjust benefits and offerings accordingly to the local tendencies and customers’ behavior. The competition on the market is more than high, hence the client was keen to see if they can win it and which approach will bring the desired results.
Developed a comprehensive strategy for scaling on a new market, including online and offline advertising, paid ads, influencer campaigns, and structure of the in-house sales team.
Executed the strategy with a deeper focus on building a sales team and generating applications via paid ads.
To boost the paid ads efficiency, we enhanced the website, increasing both conversion rate and SEO for organic growth.
Continuously operate with the developed team, adjusting promotion campaigns and roadmap to market trends. Work on offerings and value propositions to keep the platform’s traffic high and satisfy the client and users.
Increased brand awareness and became a leading platform in a new market
Grew the regional sales and customer success department from the planned 10 to 70+ employees in a year.
Reached over $1M of annual revenue
150 VIP users applications incoming per month
Ready to scale
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